ben schechter

So the point is to take the work seriously but you don’t take yourself too seriously. There’s a riff about this in Stephen Pressfield’s War of Art, where he talks about how amateurs are too precious with their work: “The professional has learned, however, that too much love can be a bad thing. Too much love can make him choke. The seeming detachmen

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Preparing to do the thing isn't doing the thing.

Scheduling time to do the thing isn't doing the thing.

Making a to-do list for the thing isn't doing the thing.

Telling people you're going to do the thing isn't doing the thing.

Messaging friends who may or may not be doing the thing isn't doing

the thing.

Writing a banger tweet about how you're going to ... See more