Tara McMullin

‘The internet is forever’ has long been the refrain of neurotics who wring their hands over privacy. But, back in the earliest days of online interaction, we couldn’t conceptualise what forever meant for digital experiences. They seemed ephemeral, intimate. We were blissfully unaware that our little exchanges might one day be part of ‘Big Data’ to... See more

Because at some level, the mandate to love your work and be happy with it has a very simple and straightforward rationale: the dictate to work more. Love and happiness, these management gurus explain, are endless reservoirs of energy, concentration, and motivation. How do we make ourselves happy and in love with our job? Here is a typical response:... See more

"Psychological stress, therefore, is a relationship between the person and the environment that is appraised by the person as taxing or exceeding his or her resources and endangering his or her well-being." — Richard Lazarus, Susan Folkman (Stress, Appraisal, and Coping, 1984)

Successful platforms do not just discover what consumers want — they produce the consumers and the forms of consumer desire that they need.

The ideologies of love and happiness at work also function to depoliticize the employment relation by impeding the formation of collectivities and undermining relations of solidarity. One of the remarkable features of the various efforts to teach us how to love and be happy in our work is their advice to detach from other social relations. Stop all... See more

The aspect ratio of our lives has changed. By narrowing our field of view, cutting off our peripheral vision, the phone doesn’t just remove us from space and provoke a sense of claustrophobia. It isolates us.

We can always opt out of this arrangement, of course, and live happily in meatspace, but that is precisely the point: Offline we exist by default; online we have to post our way into selfhood.

On the one hand, the silhouette of a self-deterministic, dream-bearing, free-roaming, modern-age worker emerges as an aspiration. Ironically, these workers are also often the most alienated from the fruits of their labor. The dichotomy between 'us' and 'them' is stark. The product sees an absence of credit or attribution to freelancers at an... See more