A technology that depends on a wasteful use of finite resources can hardly be permanent. This is why a radical reduction of that wastefulness is a major concern to us: maximize the hardware lifespans, minimize the energy use. And this is not just about a set of technical problems to be fixed – the attitudes also need a radical turn.
The net is said to be infinite, and to spread in all directions with no beginning or end. At each node of the net is a jewel, so arranged that every jewel reflects all the other jewels. No jewel exists by itself independently of the rest. Everything is related to everything else; nothing is isolated.
The idea of using page numbers, like in paper books, didn’t appear right away. At first, it seemed to us that it was some kind of a relic of the past. But having spent few months working on the content of the book, we realized that it was just inconvenient for us to refer to typos or specific illustrations. People haven’t invented anything more... See more
The functional view bakes in causality. Customers make decisions in situations to achieve outcomes, rather than purely based on likes and dislikes. This framework forces you to think about what happens before and after they use the product.