Products are easier to reason about when you think of them as functions. They transform an input situation into an output situation.This lets you describe what the product does as a transformation of the user's circumstance instead of a bundle of features.
The user starts in some circumstance x. Whatever product or solution they apply is a function f(). Applying the product to that circumstance f(x) produces a result: y.
It’s critically important to note that nobody I spoke with was against digital. That is, nobody was enraged. Digital books simply didn’t make sense to many of these folks on a wholistic or gut level. To dedicate yourself to a book is to want to form a relationship, and the strictures and webbing of the digital book world seemed to do everything to... See more