Tanuj

A scientist is a spectator whose goal, at least in theory, is to detach their identity from the scientific process. The person’s will is constrained to looking for truths that are universal, certain and timeless. The scientific method is constructed to rid its output of human context and distortion, so that in theory, anyone should be able to... See more

Writing with Open Access takes the next step to reach more people by bringing the spirit of the museum to you through writing. Like visiting the museum, this project offers new ways of thinking about ideas. Unlike the museum, however, the ideas in question are your own. This makes the collection immediately personal. It creates a link between your... See more

The functional view bakes in causality. Customers make decisions in situations to achieve outcomes, rather than purely based on likes and dislikes. This framework forces you to think about what happens before and after they use the product.

I get the feeling that the median vocabulary of interactions with computers is shrinking. I see so many people who’s entire computing experience is laboriously moving the mouse, clicking on buttons, and maybe poking ⌘C and ⌘V. For knowledge workers who spend half their waking hours using a computer, that’s akin to being a professional athlete who... See more

The most overlooked sensation in product design may be haptics—the physical vibrations you feel. While sounds are easily thwarted by the mute switch, haptics can play in any environment. It’s like sound for touch. And just like sound, haptics can be designed.

However, clarity is one of many possible intentions for a website. There are other legitimate states of mind capable of communication—a surprising, memorable, monumental, soothing, shocking, unpredictable, radically boring, bizarre, mind-blowing, very quiet and subtle, and/or amazing website could work. You also need not limit yourself to only one... See more