Tanuj

Precisely because a technology is a reusable, low-resistance path, when a piece of technology catches on widely, it tends to exponentially scale the type of behavior that it makes easier. When TVs exploded in popularity in America, it exponentially scaled the behavior of zoning out in front of a screen, hypnotized by constant visual stimulation.... See more

The functional view bakes in causality. Customers make decisions in situations to achieve outcomes, rather than purely based on likes and dislikes. This framework forces you to think about what happens before and after they use the product.

I deeply dislike this zero sum approach to love and intend to devote my life to disproving it. I’m willing to bet good money (or support) that if you try giving those you love the acknowledgement that they clearly need, you’ll find that you probably possess a lot more love to give than you thought.

Unsurprisingly, this is a solved problem in a field we Product Designers often ignore—video games—where “feel” is often addressed with a little industry secret called “game feel.” [...] In video games, the button you press to make a character jump is often a simple binary input (pressed or not), and yet the output combines a very finely-tuned... See more

Pull back and say, "What are the messages, and what are the stories that no one has an incentive to tell?" and start telling yourself those, and see if any of your decisions change. That's one simple way - you can never get out of the pattern of thinking in terms of stories, but you can improve the extent to which you think in stories and make some... See more