Tanuj

The current governing logic of the extended internet universe, I think, boils down to a pick-2-of-3 constraint triangle: {free, open to the public, quality}.

I’m not talking about being afraid of space. That is a completely different thing. That's called astrophobia. Cosmic vertigo isn’t about fear of planets, aliens, darkness, or empty expanses. In fact, it’s not about fear at all. It is about awe.

The darkness is the natural dual of the adtech web, the zone of extreme overactivity above the surface of the cozyweb, with businesses trying desperately to penetrate into private spaces past the open-to-private boundary marked by email.This makes poetic sense. The adtech world is neither utopian nor dystopian. It is pragmatically mehtopian. It’s t... See more

Information will not be pushed to the user unless they intentionally ask for it. Mercury’s intention-as-context architecture vaccinates the user against the unintentional consumption of information.

The book is not designed for reading at a single sitting, but for several days or weeks. Therefore, the book should have a structure, reference tools and some mechanisms for gradual assimilation and learning.

No one uses the same ITE twice, as it’s not the same ITE—and they’re not the same person.

Mirrors and clocks transformed society, but they’re so old that nobody questions them. Clocks created a culture of anxiety. Mirrors created a culture of narcissism.