Tanuj

Knowing the name of this idea gives you a scaffolding to hang your mind on. The name triggers the example in your mind.

What happens when the reading experience catches up with new technologies?

[...] we simply begin with today's lightly hyperlinked documents, and let the reader's computer generate links on-demand. When I'm reading something and don't understand a particular word or want to know more about a quote, when I select it, my computer should search across everything I've read and some small high-quality subset of the Web to bring... See more

Again, we're imposing order on the mess we observe, and it's taking the same patterns, and when something is in the form of a story, often we remember it when we shouldn't.

No matter how good the original design of the book is, Epub will make it look ugly.