Tanuj

The more difficult your mission, the more details there will be that are critical to understand for success.

[...] it comes down to, you're not going to change people's diets. You're not going to change people's food preferences, not on any reasonable time scale. It's been tried a million times. Never works. And that meant that it's a technology problem. The way to solve the problem is to make it a losing proposition to be using this technology to produce... See more

The functional view bakes in causality. Customers make decisions in situations to achieve outcomes, rather than purely based on likes and dislikes. This framework forces you to think about what happens before and after they use the product.

If our tools don’t better our collective humanity, we need new tools.

In the words of MIT sociologist Sherry Turkle: computers empowered their users, making them feel smart[er], “in control”, and “more fully participant in the future”.