Talin Koutnouyan

Who are full stack creators: (1) They have a desire to create

How to target creators with super fans? Find creators with small niche followings and high engagement. This niche can be existing verticals, horizontal creators (creators with a presence across multiple platforms), or people who don't realize they are creators (i.e. professional who gives career advice).

"Super fan" defined as someone who : (1) wants authentic interactions with the creator and (2) is willing to pay a lot for these interactions.

Social media is similar to sharecropping :

• We’re "renting" space on a platform we don’t own


• We’re paying for that space by becoming “the product” whose attention is sold to the highest ads bidder


• Our attention is also being usurped by the makers of the platform and what they’ve programmed their algorithm to show us, and


• Our data is being collect

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Some principles to follow for those getting into music NFTs:

Benefits of a "full stack creator approach": (1) Learning in public positions you as an expert in the industry;(2) Audience-first makes marketing your product practically free; and(3) You're able to capture more value than the typical creator who is only selling attention (usually through ads / sponsorships).

(5) Commit to finding a way to organize your ideas, thoughts, research, inputs, and content... such that you save time as you publish new work (and so you don't lose ideas or miss important connections between concepts).

How to become a full stack creator: ‍(1) Content Creation - This is the more typical creator side of things. How do you create something that is valuable and grabs people's attention? (audio, writing, video...)‍