Talia Blank
@taliablank
Talia Blank
@taliablank
The Rule of One for copywriting:
You have one reader. One big idea. One promise. And one offer.
Source: unknown person who is no longer alive, probably in advertising and direct response copywriting in the 1920’s.
When we believe we are everything, we are on our way to nothing. When we believe we are nothing, we are on the way to everything. Why choose nullity over infinity?
Paintings
The way to greater confidence is not to reassure ourselves of our own dignity; it’s to come to peace with our inevitable ridiculousness
— Alain de Botton in ‘On Confidence’