Supritha S

The purpose of marketing is to cause change. If we’re trying to build a movement, raise money for a non-profit, sell a product, change lifestyles, build community–these are all marketing activities that exist to change the way people act.

Behavioral scientists have discovered that one of the most effective ways to create an enjoyable experience is to stack the painful parts of the experience early in the process. Psychologically, we prefer experiences that improve over time. That means it's better for the annoying parts of a purchase to happen early in the experience. Furthermore,... See more

the things that tempt you towards trouble become considerably less tempting, and that’s the vital point here—tracking your behavior, without striving to change it, gently reduces the amount of willpower and self-scolding required to do the right thing.

“After a few days you'll have a chain. Just keep at it and the chain will grow longer every day. You'll like seeing that chain, especially when you get a few weeks under your belt. Your only job is to not break the chain.”

There’s a lot more in the book, but the central commandment is to apply the joy test to every item you own, right down to the post-its on your bulletin board.

Similarly, doing 10 pushups per day could be simple and meaningful depending on your level of fitness. It will actually make you stronger. Meanwhile, reading a fitness book each day is simple, but it won’t actually get you in better shape.

One thing I had to get used to was not going all-out in my training. On most days, I was clearly doing less than I could have. I would do my scheduled sets or miles and call it a day, even though I could have done more. I wasn’t “leaving it all out there” or “giving every ounce” very often.

The joy criterion seems to apply to everything else in life too.