Supritha S

With so little noise, you can start to map out the mechanics of the everyday preoccupied mind—how thoughts make you worry and ruminate, and how unnecessary most of the resulting stress is.

And the world does expect reasons. If someone asks you how you’re doing, and you say “Not great,” they will ask why. And you’ll give them an answer, whether you believe it or not.

Creating an everyday habit isn’t quite trivially easy, but entering a number on a chart is about as easy as it gets. There’s something immediately satisfying about it, regardless of the numbers. It’s interesting, and often fun, to see what in your life affects your numbers, and what your numbers affect in your life.

Meanwhile, if you realize that individual failures have little impact on your long-term success, then you can more easily rebound from failures and setbacks. Being consistent is not the same as being perfect.

The purpose of marketing is to cause change. If we’re trying to build a movement, raise money for a non-profit, sell a product, change lifestyles, build community–these are all marketing activities that exist to change the way people act.

The least articulate form of the bad actor explanation might be the one we hear most often: that human beings are terrible and society is terrible. As much as that might explain any problem you can think of, it’s a ridiculous conclusion to make, if you consider that our species is obsessed with right and wrong and discerning one from the other.