Sterling Proffer

Adjacent User Theory demands an entirely different approach to being ‘user centric’. Static personas are OUT. Dynamic evolving personas that incorporate product adoption behavior are the standard to strive for. Every 3-6 months during hyper growth, you have to reorient your team around the next adjacent user, what they care about, and what problems... See more

Do you already know that your existence--who and how you are--is in and of itself a contribution to the people and place around you? Not after or because you do some particular thing, but simply the miracle of your life. And that the people around you, and the place(s), have contributions as well? Do you understand that your quality of life and... See more

If you can sell a book, which is the most oversaturated and underpriced product in the world, you can sell anything.”

6. Play with the building blocks of music: As creators of the “building blocks” of music, music producers are the perfect audience to explore the composability of NFTs. Areas like credit splits, sampling, remixing, beat libraries, engineer and producer DAOs and so on are all waiting for web3 innovators to tackle.

Are you actively practicing generosity and vulnerability in order to make the connections between you and others clear, open, available, durable? Generosity here means giving of what you have without strings or expectations attached. Vulnerability means showing your needs.