Sterling Proffer

4. Capture meaningful cultural moments: NFTs are not valuable because of “utility” or vague notions of community. The real value of NFTs comes from the “meaning” they represent as the cultural artifacts of communities.

7. Create a private community or fan club: For musicians, this might mean something like a fan club where the NFT acts as a membership pass into the club. With that membership comes all kinds of perks: meet-and-greets, early or exclusive access to merch and tickets, unreleased music, artist Q&As, etc.

Great art, even good art, relies on the existence of individuals who are able to devote the lion’s share of their energy to producing it—in other words, professionals.

But social media has created a mass ability to publish images and curate them. On Tumblr and Pinterest and Are.na, you can group images into categories and comment on them. Through cheaper, consumer-grade media production tools, ideas once restricted to the underground or the zine now have glossy indie magazines, self-burnt mixtapes, and dozens of... See more

Just at least consider that the place where you are wrong might be the most fertile ground for connecting with and receiving others. And in a beautiful twist, being soft in your rightness, as opposed to smashing people with your brilliance, can open others up to whatever wisdom you’ve accumulated.

People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.