Sterling Proffer

Most product teams know their existing users pretty well. But your future audience is always evolving. The challenges that these potential users face in adopting the product increase over time. Without a team dedicated to understanding, advocating, and building for your next set of users, you end up never expanding your audience. This stalls... See more

Think about the last thing you made that fell flat. When you created it, did you have a particular person in mind who would especially appreciate and benefit from that work? Or maybe a group of people?

Just at least consider that the place where you are wrong might be the most fertile ground for connecting with and receiving others. And in a beautiful twist, being soft in your rightness, as opposed to smashing people with your brilliance, can open others up to whatever wisdom you’ve accumulated.