Sterling Proffer
@sterling
Sterling Proffer
Product teams overvalue hitting home runs vs hitting 100 singles back to back. This leads them to take bigger swings by going after bigger markets of new users. They get bogged down by trying to establish product-market fit for a new set of users and never fulfill the potential of their current product-market fit.
Bangaly Kaba • The Adjacent User Theory
In the past thirty years what it means to be an artist has dramatically changed.
Before the internet, being an artist meant operating in a very specific area where the gatekeepers, critics, and ways of doing things were well-structured and defined. You as the artist plugged into this system if invited (most artists... See more
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3. Fund one-time projects and moonshot ideas: One of the benefits of crypto is giving fragmented groups of people the tools to rapidly coordinate around shared ideas. Artists, fans and music companies can use NFTs to crowdfund one-time projects and moonshot ideas.
Justin De Marco • The Musician’s Guide to Web3
Great art, even good art, relies on the existence of individuals who are able to devote the lion’s share of their energy to producing it—in other words, professionals.
William Deresiewicz • The Death of the Artist: How Creators Are Struggling to Survive in the Age of Billionaires and Big Tech
On TikTok, new songs surge or flop based on how effectively they entice users to perform some slapdash feat: a simple dance, a costume change sourced from the bedroom closet, a cute or cringe confession. With a booming, young user base, TikTok has become a music-promotion ecosystem of extreme importance. That ecosystem thrives on calculated... See more
Spencer Kornhaber • TikTok Killed the Video Star
7. Create a private community or fan club: For musicians, this might mean something like a fan club where the NFT acts as a membership pass into the club. With that membership comes all kinds of perks: meet-and-greets, early or exclusive access to merch and tickets, unreleased music, artist Q&As, etc.
Justin De Marco • The Musician’s Guide to Web3
Think about the last thing you made that fell flat. When you created it, did you have a particular person in mind who would especially appreciate and benefit from that work? Or maybe a group of people?