Sterling Proffer

Think about the last thing you made that fell flat. When you created it, did you have a particular person in mind who would especially appreciate and benefit from that work? Or maybe a group of people?

13. Collab with an established community or brand: One of the biggest trends in media and commerce has been the rising impact of brand collaborations. Whether it’s pop stars bringing in A-List producers, remixers or features to bolster a track or Supreme collaborating with the likes of Louis Vuitton and Comme des Garçons, collabs have become an... See more

If you can sell a book, which is the most oversaturated and underpriced product in the world, you can sell anything.”

The civic fathers who presided over the industrial cities of the late nineteenth and early and middle twentieth centuries—the Rockefellers and Carnegies who built the museums and libraries and concert halls—supported culture as an end in itself: a public good, a social value, a point of local and national pride. Today’s planners and plutocrats... See more