Sterling Proffer

The rule is simple: Do not be a commodity. Do not be easily comparable to other people who have, roughly, the same set of skills and the same background. The rule may be simple, but its history and implications are incredibly rich.

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them.

Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.

Emergent properties are linked to another highly promising feature: flexibility. Earlier generations of ai systems were good for only one purpose, often a pretty specific one. The new models can be reassigned from one type of problem to another with relative ease by means of fine tuning. It is a measure of the importance of this trait that, within... See more

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