Sterling Proffer

Adjacent User Theory demands an entirely different approach to being ‘user centric’. Static personas are OUT. Dynamic evolving personas that incorporate product adoption behavior are the standard to strive for. Every 3-6 months during hyper growth, you have to reorient your team around the next adjacent user, what they care about, and what problems... See more

11. Sell a sync license: NFTs offer a potential opportunity for simplifying the sync licensing process. By embedding a complex set of rights and licenses into a fairly liquid digital token, copyright owners can simplify how they issue licenses and how everyone gets paid.

The cycle is dizzying and numbing: The allure of authenticity invites fascination and then, inevitably, skepticism. All along, truth and trust aren’t celebrated; they’re destabilized.

Despite the recent downturn, the music industry’s interest in web3 is still as strong as ever. Artists, managers and labels are all coming around to the idea that web3 represents a massive opportunity to re-architect how musicians earn a living and connect with their fans. As an artist or manager, you might be wondering what your web3 strategy is... See more

"The one unforgivable sin is to be boring."