Sterling Proffer

The artists complaining about TikToks aren’t exactly condemning the platform. But they are showing that being on all the time, influencer-style, takes effort and talent that is different from the kind it takes to perform a great song. Do we really want our entertainers demystified and desperate? Are we too cynical and distracted to enjoy... See more

9. Create new kinds of art: Web3 gives artists new tools and a new language for creative work. Artists should embrace these opportunities to experiment and try new ways of presenting their craft.

Glaringly, the prominent artists complaining about record labels demanding TikToks tend to be Millennials who love a good music video—or at least seem to appreciate the power of cultivating distance from their listeners.