Sterling Proffer

If you want to earn the sharing behaviors that lead to your work reaching a greater audience than the one you’ve already got, you’ll need a great answer to this question:Who Will Amplify This? And Why?

People are looking for more meaningful narratives and communities than brands can offer, and companies want to supply this “meaning demand”—but are structurally disincentivized to do so.

5. Create an experience unlocked by NFTs: These experiences can be either digital or physical. Access to a private Discord or to gated content on a website is a simple kind of experience, but there’s a much wider range of possibilities.

Glaringly, the prominent artists complaining about record labels demanding TikToks tend to be Millennials who love a good music video—or at least seem to appreciate the power of cultivating distance from their listeners.