Sterling Proffer

Think about the last thing you made that fell flat. When you created it, did you have a particular person in mind who would especially appreciate and benefit from that work? Or maybe a group of people?

The “good computer” which Graphcore, a British chip designer, intends to build over the next few years might seem to be suffering from a ludicrous case of nominal understatement. Its design calls for it to carry out 1019 calculations per second. If your laptop can do 100bn calculations a second—which is fair for an average laptop—then the Good... See more

I suggest that the foundations of peace cannot be laid by universal prosperity, in the modem sense. because such prosperity, if attainable at all. is attainable only by cultivating such drives of human nature as greed and envy, which destroy intelligence, happiness, serenity, and thereby the peacefulness of man.

The industrial economy laid claim to our bodies. The knowledge economy laid claim to our minds. Now the creative economy is laying claim to our souls. Like the farmer with the proverbial pig, we use everything except the squeal. The squeal is when we realize what’s happening to us.

To understand your adjacent users, it is helpful to understand the attributes of who is successful today and why they are successful. The reason this is helpful is that your adjacent user is different on one or more of these attributes (but not all). These attributes create vectors of expansion.