Sterling Proffer
@sterling
Sterling Proffer
Nobody deserves support, public or otherwise, for making something no one wants. Artists, in that respect, are not any different from people who open restaurants or shops, many of which also fail. Being an artist is not a job. In economic terms, it is a business.
William Deresiewicz • The Death of the Artist: How Creators Are Struggling to Survive in the Age of Billionaires and Big Tech
Just at least consider that the place where you are wrong might be the most fertile ground for connecting with and receiving others. And in a beautiful twist, being soft in your rightness, as opposed to smashing people with your brilliance, can open others up to whatever wisdom you’ve accumulated.
Adrienne Maree Brown • Emergent Strategy: Shaping Change, Changing Worlds (Emergent Strategy, 0)
h/t Nick Susi
The second technique is to watch the adjacent user using your product through usability tests. Ideally this is done with trained researchers when possible. Watch the adjacent user try to sign up, activate, see what they struggle on, have them talk about why they are having challenges and what their expectations of the experience are.
Bangaly Kaba • The Adjacent User Theory
