Sterling Proffer
@sterling
Sterling Proffer
Emergent Strategy: Shaping Change, Changing Worlds (Emergent Strategy, 0)
Adrienne Maree Brownamazon.com
Social media and creators drive viewers to TV shows, movies, and games
www2.deloitte.com
The good news is, you have the freedom to pursue the new opportunities. The bad news is, so does everyone else. The good news is you can do it yourself. The bad news is you have to. Again, it looks easy only in retrospect. It always looks doable, from the perspective of people who have already done it.
William Deresiewicz • The Death of the Artist: How Creators Are Struggling to Survive in the Age of Billionaires and Big Tech
The industrial economy laid claim to our bodies. The knowledge economy laid claim to our minds. Now the creative economy is laying claim to our souls. Like the farmer with the proverbial pig, we use everything except the squeal. The squeal is when we realize what’s happening to us.
William Deresiewicz • The Death of the Artist: How Creators Are Struggling to Survive in the Age of Billionaires and Big Tech
The second technique is to watch the adjacent user using your product through usability tests. Ideally this is done with trained researchers when possible. Watch the adjacent user try to sign up, activate, see what they struggle on, have them talk about why they are having challenges and what their expectations of the experience are.
Bangaly Kaba • The Adjacent User Theory
