Sterling Proffer
@sterling
Sterling Proffer
#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
player.fm
In the past thirty years what it means to be an artist has dramatically changed.
Before the internet, being an artist meant operating in a very specific area where the gatekeepers, critics, and ways of doing things were well-structured and defined. You as the artist plugged into this system if invited (most artists... See more
instagram.comOnce you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.
Bangaly Kaba • The Adjacent User Theory
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
An attitude to life which seeks fulfilment in the single-minded pursuit of wealth – in short, materialism – does not fit into this world, because it contains within itself no limiting principle, while the environment in which it is placed is strictly limited
E.F. Schumacher • Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought)
9 Hard Truths About Reviving Local News | Nieman Reports
niemanreports.org
