Sterling Proffer
@sterling
Sterling Proffer
Scoop: Google threatens to pause Google News Initiative funding in U.S.
axios.com
The second technique is to watch the adjacent user using your product through usability tests. Ideally this is done with trained researchers when possible. Watch the adjacent user try to sign up, activate, see what they struggle on, have them talk about why they are having challenges and what their expectations of the experience are.
Bangaly Kaba • The Adjacent User Theory
You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
Enjoyment appears at the boundary between boredom and anxiety, when the challenges are just balanced with the person’s capacity to act.
Mihaly Csikszentmihalyi • Flow: The Psychology of Happiness
#401 - Rory Sutherland - The Psychology Of Transport, Google Maps & Bear Attacks
player.fmI have occasionally been asked why I’m obsessed with brands. The answer is that brands are things made out of belief. They are amorphous *meanings* that structure our relationships; they are already the same sort of thing that a religion or a culture is. With the cultural production service economy, and now with cryptocurrencies, all of the... See more