Sterling Proffer

Let’s cut to the chase. If this TikTok-ification of the music biz continues, what will be the end result? Here it is, in a single sentence: Only unsuccessful musicians still need a label. Think over the deep implications of that fact.

The 2010s is what I want to call the era of Lifestyle. You know what it felt like, because you lived through it. And I did too. Since 2014 I have lived in New York, inside the machine where Lifestyle is made. Spending my waking moments moving through these branded experiences, I felt they they pointed to something I could say but not name.

Building Habit—Not Page Views—Matters Most For Keeping Subscribers, Data Analysis Finds

4. Capture meaningful cultural moments: NFTs are not valuable because of “utility” or vague notions of community. The real value of NFTs comes from the “meaning” they represent as the cultural artifacts of communities.