Sterling Proffer

8.  Build with your squad

I suggested that Substack’s day of reckoning may still lie ahead. The bigger Substack gets, the more ideologically diverse its author pool becomes, the greater the chances for highly inflammatory, potentially harmful content.

7. Create a private community or fan club: For musicians, this might mean something like a fan club where the NFT acts as a membership pass into the club. With that membership comes all kinds of perks: meet-and-greets, early or exclusive access to merch and tickets, unreleased music, artist Q&As, etc.

If you are in a leadership position, make sure you have a circle of people who can tell you the truth, and to whom you can speak the truth. Bring others into shared leadership with you, and/or collaborate with other formations so you don’t get too enamored of your singular vision.

5. Create an experience unlocked by NFTs: These experiences can be either digital or physical. Access to a private Discord or to gated content on a website is a simple kind of experience, but there’s a much wider range of possibilities.