Sterling Proffer

The first TikTok stars were slow to realize how much negotiating power they actually possessed—they’re just youngsters, after all. So they got dazzled by the promise of a big upfront payment from a label. But in the last few months, many have started to figure out that the so-called ‘advance against future royalties’ is actually just a loan under a... See more

12. Curate your own marketplace: The more new content gets created, the more curation matters. As the music industry transitions to web3, curators who add context and meaning to music, and guide us through what’s good and what’s not, will become increasingly important.

"The one unforgivable sin is to be boring."

In its early days, Substack primarily catered to a certain set of internet-savvy writers and journalists, lured by the promise of monetizing a direct relationship with their readers. But as it morphs from a niche publishing concern into a heavyweight start-up mentioned in the same breath as Twitter and Facebook, its user base is proliferating... See more