Sterling Proffer

When you have Product-Market Fit, you have healthy retention curves (they flatten out). But this isn’t the end goal. Your current retention doesn’t represent the true potential of your current product-market fit. There is a hypothetical retention curve that sits above that represents this true potential. What creates this gap? There are a set of... See more

Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.

Humans are unique because we compete when it isn’t necessary. We could reason our way to more sustainable processes, but we use our intelligence to outsmart each other. We compete for fun, for ego.