Sterling Proffer

I suggested that Substack’s day of reckoning may still lie ahead. The bigger Substack gets, the more ideologically diverse its author pool becomes, the greater the chances for highly inflammatory, potentially harmful content.

As I struggled with these thoughts early on, I wanted to explore what it would mean for brands and subcultures to merge more fully, to offer a much deeper and richer meaning. This set me on a quest to learn about cults. I read about organizations which were abusive and manipulative, but which still managed to create meaningful practices that... See more

"The one unforgivable sin is to be boring."