Sterling Proffer

6. Play with the building blocks of music: As creators of the “building blocks” of music, music producers are the perfect audience to explore the composability of NFTs. Areas like credit splits, sampling, remixing, beat libraries, engineer and producer DAOs and so on are all waiting for web3 innovators to tackle.

The top 1% of musicians now make ~77% of revenue in music. Many factions of the independent musical infrastructure have become closer and closer aligned with corporate interests and advertising supported journalistic models in order to keep their head just slightly above water, and are in danger of losing their distinction and identity as a result.

Let’s cut to the chase. If this TikTok-ification of the music biz continues, what will be the end result? Here it is, in a single sentence: Only unsuccessful musicians still need a label. Think over the deep implications of that fact.

Upon reaching an equilibrium between free and paid content, creators and communities face another dilemma. Their revenue correlates directly with how much content they can produce. But reapplying that method forever would mean constantly increasing content output until every waking hour was devoted to production. Beyond sounding exhausting, studies... See more

"The one unforgivable sin is to be boring."