Sterling Proffer
@sterling
Sterling Proffer
Productivity and
If you want to earn the sharing behaviors that lead to your work reaching a greater audience than the one you’ve already got, you’ll need a great answer to this question:Who Will Amplify This? And Why?
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
Building Habit—Not Page Views—Matters Most For Keeping Subscribers, Data Analysis Finds
Mark Jacob • Medill Study Identifies ‘Paradigm Shift’ in How Local News Serves Readers
More hours of work don’t mean an increase in productivity — quite the opposite, actually.
William Ballard • Only 4 Hours of Creative Power
Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.
Bangaly Kaba • The Adjacent User Theory
Social media and creators drive viewers to TV shows, movies, and games
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