Sterling Proffer

When you have Product-Market Fit, you have healthy retention curves (they flatten out). But this isn’t the end goal. Your current retention doesn’t represent the true potential of your current product-market fit. There is a hypothetical retention curve that sits above that represents this true potential. What creates this gap? There are a set of... See more

The cycle is dizzying and numbing: The allure of authenticity invites fascination and then, inevitably, skepticism. All along, truth and trust aren’t celebrated; they’re destabilized.

There is such urgency in the multitude of crises we face, it can make it hard to remember that in fact it is urgency thinking (urgent constant unsustainable growth) that got us to this point, and that our potential success lies in doing deep, slow, intentional work.