Sterling Proffer
@sterling
Sterling Proffer
8. Build with your squad
Justin De Marco • The Musician’s Guide to Web3
Solving for your adjacent user is not short term thinking; it is this disciplined sequential execution that will enable your longer-term roadmap and faster growth.
Bangaly Kaba • The Adjacent User Theory
Glaringly, the prominent artists complaining about record labels demanding TikToks tend to be Millennials who love a good music video—or at least seem to appreciate the power of cultivating distance from their listeners.