Sterling Proffer

More hours of work don’t mean an increase in productivity — quite the opposite, actually.

Nobody deserves support, public or otherwise, for making something no one wants. Artists, in that respect, are not any different from people who open restaurants or shops, many of which also fail. Being an artist is not a job. In economic terms, it is a business.

Some commenters scoffed at the sight of celebrities carping about the work of being famous. But these artists have hardly been lazy or reluctant to play the music business’s games. Each of them is known for elaborate music videos, spectacular stage productions, and otherworldly fashion. They’ve hustled, for all of their careers, to seem larger than... See more

12. Curate your own marketplace: The more new content gets created, the more curation matters. As the music industry transitions to web3, curators who add context and meaning to music, and guide us through what’s good and what’s not, will become increasingly important.

11. Sell a sync license: NFTs offer a potential opportunity for simplifying the sync licensing process. By embedding a complex set of rights and licenses into a fairly liquid digital token, copyright owners can simplify how they issue licenses and how everyone gets paid.