Sterling Proffer

6. Play with the building blocks of music: As creators of the “building blocks” of music, music producers are the perfect audience to explore the composability of NFTs. Areas like credit splits, sampling, remixing, beat libraries, engineer and producer DAOs and so on are all waiting for web3 innovators to tackle.

Great art, even good art, relies on the existence of individuals who are able to devote the lion’s share of their energy to producing it—in other words, professionals.

3. Fund one-time projects and moonshot ideas: One of the benefits of crypto is giving fragmented groups of people the tools to rapidly coordinate around shared ideas. Artists, fans and music companies can use NFTs to crowdfund one-time projects and moonshot ideas.

More hours of work don’t mean an increase in productivity — quite the opposite, actually.

On TikTok, new songs surge or flop based on how effectively they entice users to perform some slapdash feat: a simple dance, a costume change sourced from the bedroom closet, a cute or cringe confession. With a booming, young user base, TikTok has become a music-promotion ecosystem of extreme importance. That ecosystem thrives on calculated... See more