Sterling Proffer

The cycle is dizzying and numbing: The allure of authenticity invites fascination and then, inevitably, skepticism. All along, truth and trust aren’t celebrated; they’re destabilized.

12. Curate your own marketplace: The more new content gets created, the more curation matters. As the music industry transitions to web3, curators who add context and meaning to music, and guide us through what’s good and what’s not, will become increasingly important.

Humans are unique because we compete when it isn’t necessary. We could reason our way to more sustainable processes, but we use our intelligence to outsmart each other. We compete for fun, for ego.