Sterling Proffer

But social media has created a mass ability to publish images and curate them. On Tumblr and Pinterest and Are.na, you can group images into categories and comment on them. Through cheaper, consumer-grade media production tools, ideas once restricted to the underground or the zine now have glossy indie magazines, self-burnt mixtapes, and dozens of... See more

Streaming has changed all the rules. Musicians can upload songs on to a streaming platform without a label. If they still want to sell physical albums, Bandcamp has made it very easy—no label required. They can deal directly with fans, journalists, promoters, booking agents, etc. without a label. They can set up a publishing company with almost no... See more

Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.

I suggested that Substack’s day of reckoning may still lie ahead. The bigger Substack gets, the more ideologically diverse its author pool becomes, the greater the chances for highly inflammatory, potentially harmful content.

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"The one unforgivable sin is to be boring."