Sterling Proffer

11. Sell a sync license: NFTs offer a potential opportunity for simplifying the sync licensing process. By embedding a complex set of rights and licenses into a fairly liquid digital token, copyright owners can simplify how they issue licenses and how everyone gets paid.

If tiktok makes the music world look and act more banal, it also, in some cases, makes it sound that way too. One fad is songs that take kindergarten-friendly gimmicks—a countdown, a sound effect—and add adult profanity, making for a cocktail of relatability.

Do you already know that your existence--who and how you are--is in and of itself a contribution to the people and place around you? Not after or because you do some particular thing, but simply the miracle of your life. And that the people around you, and the place(s), have contributions as well? Do you understand that your quality of life and... See more

Substack become a haven for writers who find, for one reason or another, that traditional media no longer works for them. Substack will never be able to offer the deep institutional backing and editorial muscle that comes with working at a place like The New York Times. But it’s able to provide limited assistance with editing, legal, design, photo... See more

But social media has created a mass ability to publish images and curate them. On Tumblr and Pinterest and Are.na, you can group images into categories and comment on them. Through cheaper, consumer-grade media production tools, ideas once restricted to the underground or the zine now have glossy indie magazines, self-burnt mixtapes, and dozens of... See more

Until you recognize that they are adjacent users and commit to helping them, they will remain adjacent. They aren’t going to get there on their own. You have to be passionate about them and learn to view the product from their eyes. If you don’t focus on them, growth slows and your cohorts decay.