Sterling Proffer

Product teams overvalue hitting home runs vs hitting 100 singles back to back. This leads them to take bigger swings by going after bigger markets of new users. They get bogged down by trying to establish product-market fit for a new set of users and never fulfill the potential of their current product-market fit.

The further from goods and services you go, the closer you get to ideology and belief. If it’s the case that the goods and services are a means to a different end rather than the other way around, the question is: what are you leading your subscribers towards?

Most product teams know their existing users pretty well. But your future audience is always evolving. The challenges that these potential users face in adopting the product increase over time. Without a team dedicated to understanding, advocating, and building for your next set of users, you end up never expanding your audience. This stalls... See more

Nobody deserves support, public or otherwise, for making something no one wants. Artists, in that respect, are not any different from people who open restaurants or shops, many of which also fail. Being an artist is not a job. In economic terms, it is a business.

If you want to earn the sharing behaviors that lead to your work reaching a greater audience than the one you’ve already got, you’ll need a great answer to this question:Who Will Amplify This? And Why?