Sterling Proffer

You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.

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The top 1% of musicians now make ~77% of revenue in music. Many factions of the independent musical infrastructure have become closer and closer aligned with corporate interests and advertising supported journalistic models in order to keep their head just slightly above water, and are in danger of losing their distinction and identity as a result.