Sterling Proffer
@sterling
Sterling Proffer
To understand your adjacent users, it is helpful to understand the attributes of who is successful today and why they are successful. The reason this is helpful is that your adjacent user is different on one or more of these attributes (but not all). These attributes create vectors of expansion.
Bangaly Kaba • The Adjacent User Theory
If you can sell a book, which is the most oversaturated and underpriced product in the world, you can sell anything.”
William Deresiewicz • The Death of the Artist: How Creators Are Struggling to Survive in the Age of Billionaires and Big Tech
Creators and communities do what they do because they love their world, and they want to invite more people into it. It’s about delivering non-replicable value to passionate audiences. As you scale, you will reach a point where it’s impossible — indeed, damaging — to devote more hours of the day to creative endeavors.
Pallet • Escaping the Content Treadmill
In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths. Liquid cryptocurrency tokens empower speculative cultural projects with monetary policies that create FOMO (e.g. Ethereum, FWB); NFTs enable... See more
Toby Shorin • Life After Lifestyle
In the past thirty years what it means to be an artist has dramatically changed.
Before the internet, being an artist meant operating in a very specific area where the gatekeepers, critics, and ways of doing things were well-structured and defined. You as the artist plugged into this system if invited (most artists... See more
instagram.comUsing A.I., Hollywood Agency and Tech Start-Up Aim to Protect Artists
nytimes.com
The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them.
Bangaly Kaba • The Adjacent User Theory
The “good computer” which Graphcore, a British chip designer, intends to build over the next few years might seem to be suffering from a ludicrous case of nominal understatement. Its design calls for it to carry out 1019 calculations per second. If your laptop can do 100bn calculations a second—which is fair for an average laptop—then the Good... See more