Sterling Proffer

The civic fathers who presided over the industrial cities of the late nineteenth and early and middle twentieth centuries—the Rockefellers and Carnegies who built the museums and libraries and concert halls—supported culture as an end in itself: a public good, a social value, a point of local and national pride. Today’s planners and plutocrats... See more

If you want to earn the sharing behaviors that lead to your work reaching a greater audience than the one you’ve already got, you’ll need a great answer to this question:Who Will Amplify This? And Why?

1. Sell music or visual art as a collectible NFT: This is the most common model for music NFTs today. Artists will sell music or media (photo/video) related to their music as an NFT. Platforms like Catalog, Sound, Nina or MintSongs focus on music itself. But you can also offer derivative assets like music videos, demo recordings, alternative... See more

This is the publishing paradox nowadays: opportunities come to you in direct proportion to your ability to operate without them.

2. Fractionalize ownership with royalty-bearing NFTs: “Fractional ownership” is one of the more widely discussed use cases around NFTs. Here, a fraction of a song is sold as an NFT, with the owner then being entitled to the equivalent portion of royalties generated from the commercial exploitation of the song.