Sterling Proffer

7. Create a private community or fan club: For musicians, this might mean something like a fan club where the NFT acts as a membership pass into the club. With that membership comes all kinds of perks: meet-and-greets, early or exclusive access to merch and tickets, unreleased music, artist Q&As, etc.

Upon reaching an equilibrium between free and paid content, creators and communities face another dilemma. Their revenue correlates directly with how much content they can produce. But reapplying that method forever would mean constantly increasing content output until every waking hour was devoted to production. Beyond sounding exhausting, studies... See more

If tiktok makes the music world look and act more banal, it also, in some cases, makes it sound that way too. One fad is songs that take kindergarten-friendly gimmicks—a countdown, a sound effect—and add adult profanity, making for a cocktail of relatability.

For the last decade, it has been hard to imagine a world outside of the cultural production service economy. But we are leaving branded lifestyles behind, and stepping into a new world of belief, faith, and meaning. What types of culture is worth creating? What types of people do we want to become? Whether as founder, stewards, leaders, lurkers,... See more