Sterling Proffer
@sterling
Sterling Proffer
Creator Economy in 3D: The Platform’s Place in a Shifting Media Landscape
www2.deloitte.com
The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them.
Bangaly Kaba • The Adjacent User Theory
“There Has to Be a Line”: Substack’s Founders Dive Headfirst Into the Culture Wars
Joe Pompeovanityfair.com
14. Reward Your Biggest Fans
Justin De Marco • The Musician’s Guide to Web3
Product teams by nature are power users of their own product. The parts of the product that the product team uses, tend to automatically get improved as the pain is right in front of them. But this leads to building for yourself (or your friends). While that can feed the ego, if you are only building for yourself or power users, you won’t grow. You... See more
Bangaly Kaba • The Adjacent User Theory
From the point of view of Buddhist economics, therefore, production from local resources for local needs is the most rational way of economic life, while dependence on imports from afar and the consequent need to produce for export to unknown and distant peoples is highly uneconomic and justifiable only in exceptional cases and on a small scale.
E.F. Schumacher • Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought)
You need to force the team to be the adjacent user by experiencing the product in the conditions and settings that the adjacent user is experiencing. This is commonly referred to as dog-fooding. This starts by making sure the team is constantly experiencing new user flows, empty states, and product states that require a certain amount of usage... See more