Sterling Proffer
@sterling
Sterling Proffer
Adjacent User Theory demands an entirely different approach to being ‘user centric’. Static personas are OUT. Dynamic evolving personas that incorporate product adoption behavior are the standard to strive for. Every 3-6 months during hyper growth, you have to reorient your team around the next adjacent user, what they care about, and what problems... See more
Bangaly Kaba • The Adjacent User Theory
Do you already know that your existence--who and how you are--is in and of itself a contribution to the people and place around you? Not after or because you do some particular thing, but simply the miracle of your life. And that the people around you, and the place(s), have contributions as well? Do you understand that your quality of life and... See more
Adrienne Maree Brown • Emergent Strategy: Shaping Change, Changing Worlds (Emergent Strategy, 0)
John Muir Misquote: When one tugs at a single thing in nature, he finds it attached to the rest of the world - but the correct quote is actually -...
vault.sierraclub.orgEnjoyment appears at the boundary between boredom and anxiety, when the challenges are just balanced with the person’s capacity to act.
Mihaly Csikszentmihalyi • Flow: The Psychology of Happiness
Record labels are digging their own grave. They finally have achieved their dream—which is to make money while doing as little work as possible. But the end result is a world in which they add so little value that no successful musician will want them any longer.
Ted Gioia • Record Labels Dig Their Own Grave. And the Shovel is Called TikTok.
