Sterling Proffer
@sterling
Sterling Proffer
The rule is simple: Do not be a commodity. Do not be easily comparable to other people who have, roughly, the same set of skills and the same background. The rule may be simple, but its history and implications are incredibly rich.
Adam Davidson • The Passion Economy: The New Rules for Thriving in the Twenty-First Century
Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius — and a lot of courage — to move in the opposite direction.
E.F. Schumacher • Small Is Beautiful: Economics as if People Mattered (Harper Perennial Modern Thought)
Shadier Than Forbes? Premium Publishers Are Partnering With ...
adexchanger.com
Adjacent User Theory demands an entirely different approach to being ‘user centric’. Static personas are OUT. Dynamic evolving personas that incorporate product adoption behavior are the standard to strive for. Every 3-6 months during hyper growth, you have to reorient your team around the next adjacent user, what they care about, and what problems... See more
Bangaly Kaba • The Adjacent User Theory
Is the new Dune 2 poster supposed to look like a meme?
creativebloq.com
Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.