Sterling Proffer

"The one unforgivable sin is to be boring."

You’ve created a stellar email newsletter, but few subscribe. You’ve launched an intriguing podcast, but listeners are nonexistent. You’ve published an exceptional blog post, a compelling research report, a remarkable webinar, a top-notch video, a stunning visual… but the audience just isn’t showing up.

5. Create an experience unlocked by NFTs: These experiences can be either digital or physical. Access to a private Discord or to gated content on a website is a simple kind of experience, but there’s a much wider range of possibilities.

But social media has created a mass ability to publish images and curate them. On Tumblr and Pinterest and Are.na, you can group images into categories and comment on them. Through cheaper, consumer-grade media production tools, ideas once restricted to the underground or the zine now have glossy indie magazines, self-burnt mixtapes, and dozens of... See more

The “good computer” which Graphcore, a British chip designer, intends to build over the next few years might seem to be suffering from a ludicrous case of nominal understatement. Its design calls for it to carry out 1019 calculations per second. If your laptop can do 100bn calculations a second—which is fair for an average laptop—then the Good... See more