Sterling Proffer

An attitude to life which seeks fulfilment in the s ingle-minded pursuit of wealth - in short, materialism - does not fit into this world, because it contains within itself no limiting principle, while the environment in which it is placed is strictly limited.

The cycle is dizzying and numbing: The allure of authenticity invites fascination and then, inevitably, skepticism. All along, truth and trust aren’t celebrated; they’re destabilized.

"The one unforgivable sin is to be boring."

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them.

5. Create an experience unlocked by NFTs: These experiences can be either digital or physical. Access to a private Discord or to gated content on a website is a simple kind of experience, but there’s a much wider range of possibilities.

10. Bridge physical and digital worlds through NFTs: While NFTs are sometimes viewed as being exclusively digital, what they actually offer is the digitization of both physical and digital objects. By enabling digital scarcity, NFTs can now reflect the physical scarcity of our analog world.