Sterling Proffer
@sterling
Sterling Proffer
In the past thirty years what it means to be an artist has dramatically changed.
Before the internet, being an artist meant operating in a very specific area where the gatekeepers, critics, and ways of doing things were well-structured and defined. You as the artist plugged into this system if invited (most artists... See more
instagram.comThe second technique is to watch the adjacent user using your product through usability tests. Ideally this is done with trained researchers when possible. Watch the adjacent user try to sign up, activate, see what they struggle on, have them talk about why they are having challenges and what their expectations of the experience are.
Bangaly Kaba • The Adjacent User Theory
blob:https://stateofcreate.co/917d825b-7476-42f9-9906-b9993ad28f27
