Sterling Proffer

This is the publishing paradox nowadays: opportunities come to you in direct proportion to your ability to operate without them.

Practice too little, and you never become world-class. Practice too much, and you increase the odds of being struck down by injury, draining yourself mentally, or burning out.

Let’s cut to the chase. If this TikTok-ification of the music biz continues, what will be the end result? Here it is, in a single sentence: Only unsuccessful musicians still need a label. Think over the deep implications of that fact.