Sterling Proffer

Solving for your adjacent user is not short term thinking; it is this disciplined sequential execution that will enable your longer-term roadmap and faster growth.

Humans are unique because we compete when it isn’t necessary. We could reason our way to more sustainable processes, but we use our intelligence to outsmart each other. We compete for fun, for ego.

Despite the recent downturn, the music industry’s interest in web3 is still as strong as ever. Artists, managers and labels are all coming around to the idea that web3 represents a massive opportunity to re-architect how musicians earn a living and connect with their fans. As an artist or manager, you might be wondering what your web3 strategy is... See more

If you were to study some of the most admired creative thinkers, writers, and artists to have ever lived, you would find that all shared a passion for their work, an intense desire to succeed, and an almost superhuman capacity to focus. Yet, when you look closely at their daily lives, they only spent a few hours a day doing what we would recognize... See more