Sterling Proffer

13. Collab with an established community or brand: One of the biggest trends in media and commerce has been the rising impact of brand collaborations. Whether it’s pop stars bringing in A-List producers, remixers or features to bolster a track or Supreme collaborating with the likes of Louis Vuitton and Comme des Garçons, collabs have become an... See more

Once you have hypotheses for who is successful and why they are successful, you can hypothesize possible adjacent users segments. This will involve changing one or more of the vectors that you identified.