Sterling Proffer

If you can sell a book, which is the most oversaturated and underpriced product in the world, you can sell anything.”

Some of the most prolific figures in literature, math, and science spent only four-to-five ours doing their most creative and profound work. The rest of the time, they focused their attention on spending time with family and friends and taking advantage of rest as much as possible. In short, creative productivity is not based on the number of hours... See more

Great art, even good art, relies on the existence of individuals who are able to devote the lion’s share of their energy to producing it—in other words, professionals.

If you were to study some of the most admired creative thinkers, writers, and artists to have ever lived, you would find that all shared a passion for their work, an intense desire to succeed, and an almost superhuman capacity to focus. Yet, when you look closely at their daily lives, they only spent a few hours a day doing what we would recognize... See more