Sterling Proffer
@sterling
Sterling Proffer
Think about the last thing you made that fell flat. When you created it, did you have a particular person in mind who would especially appreciate and benefit from that work? Or maybe a group of people?
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
“There Has to Be a Line”: Substack’s Founders Dive Headfirst Into the Culture Wars
Joe Pompeovanityfair.com
Search engines, social networks, content platforms, publications with influence, word of mouth—none of them work unless people engage and amplify. That “amplification” looks very different from channel to channel, of course. In word of mouth, it’s literally whether someone talks or types about you. With publications, it’s whether their editor(s)... See more
Rand Fishkin • Who Will Amplify This? And Why? - SparkToro
In the past thirty years what it means to be an artist has dramatically changed.
Before the internet, being an artist meant operating in a very specific area where the gatekeepers, critics, and ways of doing things were well-structured and defined. You as the artist plugged into this system if invited (most artists... See more
instagram.com
The artists complaining about TikToks aren’t exactly condemning the platform. But they are showing that being on all the time, influencer-style, takes effort and talent that is different from the kind it takes to perform a great song. Do we really want our entertainers demystified and desperate? Are we too cynical and distracted to enjoy... See more
Spencer Kornhaber • TikTok Killed the Video Star
If you were to study some of the most admired creative thinkers, writers, and artists to have ever lived, you would find that all shared a passion for their work, an intense desire to succeed, and an almost superhuman capacity to focus. Yet, when you look closely at their daily lives, they only spent a few hours a day doing what we would recognize... See more