Sterling Proffer

There’s a growing body of evidence that suggests new artists who are enjoying success are emerging from scenes they participate in or are creating around themselves.

The further from goods and services you go, the closer you get to ideology and belief. If it’s the case that the goods and services are a means to a different end rather than the other way around, the question is: what are you leading your subscribers towards?

Record labels are digging their own grave. They finally have achieved their dream—which is to make money while doing as little work as possible. But the end result is a world in which they add so little value that no successful musician will want them any longer.

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them.

To understand your adjacent users, it is helpful to understand the attributes of who is successful today and why they are successful. The reason this is helpful is that your adjacent user is different on one or more of these attributes (but not all). These attributes create vectors of expansion.

Humans are unique because we compete when it isn’t necessary. We could reason our way to more sustainable processes, but we use our intelligence to outsmart each other. We compete for fun, for ego.

Emergent properties are linked to another highly promising feature: flexibility. Earlier generations of ai systems were good for only one purpose, often a pretty specific one. The new models can be reassigned from one type of problem to another with relative ease by means of fine tuning. It is a measure of the importance of this trait that, within... See more