Sterling Proffer

This is the publishing paradox nowadays: opportunities come to you in direct proportion to your ability to operate without them.

Let’s cut to the chase. If this TikTok-ification of the music biz continues, what will be the end result? Here it is, in a single sentence: Only unsuccessful musicians still need a label. Think over the deep implications of that fact.

The Adjacent Users are aware of a product and possibly tried using the it, but are not able to successfully become an engaged user. This is typically because the current product positioning or experience has too many barriers to adoption for them.

1. Sell music or visual art as a collectible NFT: This is the most common model for music NFTs today. Artists will sell music or media (photo/video) related to their music as an NFT. Platforms like Catalog, Sound, Nina or MintSongs focus on music itself. But you can also offer derivative assets like music videos, demo recordings, alternative... See more