Simon Martelo

So many founders have a great idea but can’t figure out how to sell it. Second-time founders know that they shouldn’t even bother with an idea if it is not sell-able. Marketing risks force you to face the truth: Do you know enough about your market to know how to sell it and who will buy it?

You can stand out by offering unique features for your biggest supporters and early adopters. Nothing creates a more powerful marketing initiative than rewarding your current top supporters. They’ll go out and sell for you like crazy when they are regularly acknowledged and rewarded for being part of the founding community.