Simon Martelo

Some founders are not only the first-and-best sales-person, but also natural evangelists. More, they’re on a mission to educate the world about their passion. They don’t see a lack of interest as a barrier, but as an opportunity to change minds. That is a difficult, expensive, and slow path7, but it is a path, and one that could result in zealous,

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You can stand out by offering unique features for your biggest supporters and early adopters. Nothing creates a more powerful marketing initiative than rewarding your current top supporters. They’ll go out and sell for you like crazy when they are regularly acknowledged and rewarded for being part of the founding community.