Simon Martelo

Self-esteem isn’t something you receive. No one can give it to you, and no one can take it away. People can praise you and it might not land. People can criticize you and it might light a fire. Either way, if your sense of self moves with their words, they’re still in control.

The kind that actually stays is built slowly. It comes from doing things... See more

Understand your audience. You must know who, precisely, you are building for. Understanding this early on in your company life cycle can be especially powerful, as it allows you to prioritize acquisition efforts. The hope is to build an early user base that will drive you toward your end goal.