Simon Martelo

Over-engaging with early users is not just a permissible technique for getting growth rolling. For most successful startups it's a necessary part of the feedback loop that makes the product good.Sometimes the right unscalable trick is to focus on a deliberately narrow market. It's like keeping a fire contained at first to get it really hot before... See more

That next endeavor that you launch, whether it’s creating handcrafted products for the farmers market, starting a new coffee shop, if you share your story and give people a way to follow your journey, they will. Some will buy your products, others will tell their friends, and still more will cheer you on.

An audience is actually easier to build than... See more

3. Amazing Customer Care is your best marketing tool: - Separating customer care and marketing may leave them with non-aligned goals and as your company starts growing, with communication problems. This can be avoided by making customer care part of your marketing strategy, coexisting in a harmonious symbiosis.

Somewhat counterintuitively, also try looking at communities that are passionately dissatisfied with the status quo in your field or industry. It might be harder to state your case, but if you reach out to the right people, you can explain that your product is the one they have been waiting for in the market. They will be immediately and urgently... See more

Self-esteem isn’t something you receive. No one can give it to you, and no one can take it away. People can praise you and it might not land. People can criticize you and it might light a fire. Either way, if your sense of self moves with their words, they’re still in control.

The kind that actually stays is built slowly. It comes from doing things... See more