Simon Martelo

3. Amazing Customer Care is your best marketing tool: - Separating customer care and marketing may leave them with non-aligned goals and as your company starts growing, with communication problems. This can be avoided by making customer care part of your marketing strategy, coexisting in a harmonious symbiosis.

You can stand out by offering unique features for your biggest supporters and early adopters. Nothing creates a more powerful marketing initiative than rewarding your current top supporters. They’ll go out and sell for you like crazy when they are regularly acknowledged and rewarded for being part of the founding community. 

Understand your audience. You must know who, precisely, you are building for. Understanding this early on in your company life cycle can be especially powerful, as it allows you to prioritize acquisition efforts. The hope is to build an early user base that will drive you toward your end goal.

Somewhat counterintuitively, also try looking at communities that are passionately dissatisfied with the status quo in your field or industry. It might be harder to state your case, but if you reach out to the right people, you can explain that your product is the one they have been waiting for in the market. They will be immediately and urgently m... See more