So, business strategy vs product strategy? They are the same thing. It makes no sense to think of them as different. Product is one tool in the box. It is one of the “how”s.

Saying “Alexa, ask AnyList to add spaghetti to my grocery list” is not seamless interaction with an all-knowing assistant; that’s having to learn a computer’s incredibly specific language just to use it properly.

Our phones are mostly a series of disconnected experiences — Instagram is a universe entirely apart from TikTok and Snapchat and your calendar app and Gmail. That just doesn’t work for Alexa or any other successful assistant. If it knows your to-do list but not your calendar or knows your favorite kind of pizza but not your credit card number, it c

Instead of checking your email first thing in the morning and then getting sucked in and reacting to other people’s priorities, deal with email at the end of the day. That way, you can use your prime hours for your Highlight and other important work. You’ll probably have a little less energy at the end of the day, but that is actually a good thing

I quickly learned that it was easier for me to focus on work in the hours before lunch, so when I found myself struggling with a not-so-hard task late in the day, I’d give myself permission to quit and pick it up again in the morning. Almost every time, I’d breeze through and finish in a fraction of the time it would’ve taken me the previous night.

In our design sprints, we found that if we ended each workday before people were exhausted, the week’s productivity increased dramatically. Even shortening the day by thirty minutes made a big difference.

Figuring out the definition of done before you start any task, no matter how small.

The list of tasks one has in mind will be ordered by importance. Tasks that seem most urgent and important are on top. But there are also worthwhile tasks to perform lower down on the list. Doing these tasks becomes a way of not doing the things higher up on the list.

the procrastinator can be motivated to do difficult, timely and important tasks, as long as these tasks are a way of not doing something more important.