shashaank

...[E]veryone has at least one fear that rules their life and limits their freedom... When you find it difficult to admit your fears, ask yourself a different question: Are you free? This question helped me uncover my fears one by one ... At a fundamental level, many of us fear finding out who we really are and what about ourselves we need to fix.

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Wisdom is the co-existence of contradictory truths, and money is the clearest example of this. We must internalize its importance while also recognizing its pointlessness. We must operate within the story of money while also understanding that it’s a fairy tale.

This is because we do not make objects to entice responses of strong affinity, like, “This is what I really want” or, “I must have this.” MUJI’s goal is to give customers a rational satisfaction, expressed not with, “This is what I really want” but with “This will do.” “This is what I really want” expresses both faint egoism and discord, while

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