shashaank
@shshnkbhskr
shashaank
“If you're not embarrassed by the first version of your product, you've launched too late.” –Reid Hoffman
IMO this is true for most things: art, essays, twitter presence, etc
One reason for this is that connecting with an audience is its own art that requires practice
Tyler Altermanx.com
Hoefler Text, a typeface designed in 1991, uses text figures.
The negative space showing a pull quote
trust is built when we have the opportunity to let someone down—but we don’t.
Kat Vellos • We Should Get Together: The Secret to Cultivating Better Friendships
"inspiration as a service" - Sari Azout
I like the approach of combining information and interact ability for the outline of essays here on Substack.
One thing that stood out with this video, was Zimri talks about the merchandise distribution and then cuts to tshirt mockups. This clarified the gap between mockups and strategy in action.
Zimri’s brand strategy developments for Lubbock, TX. It’s great to see how this evolves from a single mark.
One brand adopted by the city governement and the citizens. Creatign a shared identity
Brand Strategy Implementation
“First Friday Art Trail Art Event”
An art event where thousands of people visit. The city can sell branded merchandise with the new brand mark.License merchandise to retailers
eg: Texas Tech does this with their brand
This provides revenue that can be used to revive city properties and assets like service vehicles, public advertising etc,.Distribute freebies in public spaces and governent institutions.
Residents in TX have to register their vehicle every year, so handing out free stickers and bookmarks during such visits can be a positive & (slightly) rewarding experience.