Known caveat: sometimes the medium is the message. A postcard is noticeably more personal than an email, a phone call conveys more emotion than a text, an Instagram message is more friendly than a Linkedin message. TBD how this is works out if all chats are merged into one.
The best futurists I know are really keen historians and study the past to see the future. They look carefully at the past because most of what will happen tomorrow is already happening today.
Studying the past and its behavior gives us great insight into our future.
When you build a framework and say, “This is how we evaluate greatness,” you realize that’s the only thing that matters. It’s simple to say but so hard to execute.