Shachaf Rodberg

"The shortest answer is doing the thing." - Ernest Hemingway

Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.

Just do the thing.

Social media algorithms identify our politics and then shepherd us into a hermetically sealed bubble, framing our worldview through a window of rage and extremism.

I try to build up surprise, because surprise and insight and entertainment are all very tightly correlated. Surprise is also the fundamental axiom of Claude Shannon’s information theory. The more surprise in a message, the more information it contains.

Because we are each an individual, infinitely complex being, our different physiological, environmental, and cultural variations bring us to infinite different endpoints. Like it or not, we all see the world slightly differently and our creative expressions reflect this.