7. Memes aren't just funny images. It's any contagious idea that spreads. The ability to create and download memes separates humans from other animals.
"Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They [care only] for themselves. Ignoring this fact is a costly mistake in advertising”
As a writer, your goal isn’t to become an expert, but rather to report on or write to them. Hence, your knowledge base is better built around citation instead of internalization. You don’t need to memorize; you need to link.