Shachaf Rodberg

the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work

Human brains are wired such that we get rewarded for attending to surprisal. If we turn our attention toward things that surprise us we get excited —and our model of the world changes. It grows more complex.

Not giving a fuck if you look cringe is a superpower for the great online game. Like Peter Parker getting bit by a spider, I had my superhero moment with the druggie days. And I’m glad it happened. But you don’t need to go down that path to realize this: internet embarrassment isn’t that bad. Stop living in fear of being called cringe. The fear is ... See more

Now we go to the gym or for long strolls or hikes just for the fun of it. We didn’t lose our ability to walk; we gained the freedom to choose when and how to use our physical capabilities. And so it will be with AI. We won’t lose our minds, but rather gain the agency to direct our cognitive energies intentionally.

I also received positive feedback from my clients, who said that their time with me was the most impactful part of their week! This hit my north star metric: insights per minute.

It’s approaching problems the way every late-stage internet platform does, at least before it discovers its limits: by presuming total victory and control over the industry it’s been working to enclose. Spotify’s success as a basic streaming service eventually entitled it to a central role in how music is made and distributed. Why shouldn’t its suc... See more

People don’t write like bureaucrats because it’s easy or fun. They do it because of the mistaken belief that it lets them off the hook.