Shachaf Rodberg

Yeah, exactly. Why can’t there just be more normal, functioning small businesses on the internet? Why does it have to be this narrative of we’re going to be billionaires and start a dynasty of unhappiness ? Why can’t we just keep our expectations at realistic, human-scale levels?

I know we’re not for everyone. But the people who are attracted to... See more

Blurred boundaries between work and non-work.

Because AI made beginning a task so easy—it reduced the friction of facing a blank page or unknown starting point—workers slipped small amounts of work into moments that had previously been breaks. Many prompted AI during lunch, in meetings, or while waiting for a file to load. Some described sending a... See more

People don’t write like bureaucrats because it’s easy or fun. They do it because of the mistaken belief that it lets them off the hook.

Finish something. Anything. Stop researching, planning, and preparing to do the work and just do the work. It doesn’t matter how good or how bad it is. You don’t need to set the world on fire with your first try. You just need to prove to yourself that you have what it takes to produce something.

Most companies will approach AI as a cost-cutting tool and wonder why they’re not seeing transformative results. A few will use it to redesign work around human capabilities. Both will use AI. Only one will thrive.

They should be asking: “What becomes possible when our people stop doing mechanical work? How do we redesign roles around capabilities that actually require judgment, creativity, and understanding?”