Shachaf Rodberg

Human brains are wired such that we get rewarded for attending to surprisal. If we turn our attention toward things that surprise us we get excited —and our model of the world changes. It grows more complex.

Spoiler Alert: no one f**king wants a “Lavender Latte”. I don’t care how much alliteration there is in the name. Can we focus on getting a consistent Pike Place Roast? Or make sure every Starbucks meets a minimum interior quality (these Safeway locations are not working). Literally no one wants a drink that smells like a post-deuce toilet spray... See more

oking for accounts to follow on Twitter to learn SEO? Well look no further. This is the very first edition of the Twitter Awards by Tweet Hunter, and our topic of choice is... SEO!

But an unbounded information landscape is not an unalloyed good. Because social media does not favor accuracy or balance or diversity. It favors clicks. The more engaging and enraging the content, the more clicks it receives.

“things to bear in mind”

he Multiplayer Internet needs a Gradient of Presence.

We can be: ...

Alone in Alone Spaces

Alone in Together Spaces

Together in Alone Spaces

Together in Together Spaces

but the presence is a spectrum:

Lean In (Dominant)

Leank Back (Ambient)