Severin Matusek

A radical reimagining of presently available technology grafts itself into reality piece by piece; as it describes a future, it actively brings that future into being.

brands like Rare Beauty and Poppi reward subscribers with early launches and discounts, while using their communities to gauge new ideas, get feedback and build loyalty. Loyalty driven by sincere participation compounds, creating brand evangelists whose influence can’t be bought.

The more the world fills with slop, the more human gestures stand out and reverberate with new meaning. Accessing glib simulations of information will have become commoditized, but someone actually telling you something, anything, will seem more important than ever.

That for me is the poetics of encryption. Artists are already using generative AI as a tool to reimagine our relation to the perennial big ideas. Like: What is identity? What is spirituality? What is cultural heritage? How can the human resist the fast-moving disruption to our lives and to our long-standing imaginaries? These are the questions that... See more

But I’m into the new kids who are trying to make the internet how they want it, like Zane with Silk. The future has to look like something, after all...