Severin Matusek

I describe us not as a media company, but as a culture-forward media company, meaning that we view culture as the most important thing that’s feeding the planet.

If you try to make your online presence more lore-worthy in order to be legible to these platforms, you could end up falling asleep at thewheel of the algorithm. You might even wake up one morning to find that the fancamyou liked to imagine watching you has suddenly become real.

For creative people this hits especially hard as social media’s invention of “personal brands,” “influencers,” and the “Creator Economy” turned the few remaining aspects of life that hadn’t yet been marketized into the last ways we could make a living without working for somebody else. Gradually and then suddenly creative people found themselves... See more

AE: Reflecting back on the past year, one project that stands out for me is Mitchell F. Chan’s The Boys of Summer (2023) because I’m interested in how we are all folded into gamified networks. Which works or exhibitions have resonated the most with you over that time? ‍

Because brands are constrained by the number of people who come in contact with them, they are directly affected by the accessibility and velocity of information.

AI offers creative professionals “a pathway to growing their careers by freeing up time to do more of the things only they can do.”