Severin Matusek

NFTs offer digital commerce something the Internet lacks: scarcity and authenticity.

The takeaways? Consumers are redefining what value means to them, which is undoubtedly influencing how they shop. Discount and wholesale channels continue to attract consumers across age groups and income levels (for example, 80 percent of surveyed US Gen Zers report having shopped at a wholesaler in the previous month).29 Brands will need to... See more

The fundamental tension of narrative control in the networked era is that most companies impose a hierarchical brand management model onto what has effectively become a distributed, permissionless process. And when the emergent meme-space of networked media meets censorship-resistant infrastructures, brands take on a life of their own.

But just as individuals use various things to simulate control, institutions are increasingly using spectacle to simulate stability they can no longer guarantee. Spectacle is the solution9, because seriousness requires accountability and accountability requires consequences and consequences require institutions that are willing to enforce them.... See more