Severin Matusek

How do projects, headless or not, find product-market fit in the Web 3 era? Well, in some senses they don't. In a highly decentralized system, these operations invert such that the community finds product solutions themselves: "market-product fit."

Indeed, the success of a meme coin depends on its ability to circulate semiotic fragments of itself—images, slogans, icons—that evoke a sense of belonging, rebellion, or humor, however fleeting or contradictory.

It’s 6:52AM, coffee is brewing, we’re on page 666, Jon Baskin is reading, it’s a sunny day, we’ll be here at EARTH for the next 12 hours or so, everyone’s welcome: 49 Orchard/ https://youtube.com/@earth_net49/streams…

closed net cultures such as One Direction fandom do produce a lot of creative work, but it’s basically like the inside jokes you come up with at summer camp rather than innovations that will diffuse into the mainstream.

I’d describe my time from 2015-2020 (when the book will be published) in three distinct phases:

• Phase I: 2015-2016: Discovery, exploration, initial research, hypothesis generation (funded by the Ford Foundation)


• Phase II: 2016-2018: Experience, experimenting, hypothesis testing (working at GitHub)


• Phase III: 2018-2020: Refining, summarizing,

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Still, a synthetic feed is theoretically much simpler—an endless scroll of dopamine-triggering engagement for users and grist for other social networks and group chats. As the Bloomberg writer and podcaster Joe Weisenthal mused on X recently, there’s a poetic coherence to this evolution: “The emergence of ‘slop’ was foretold as soon as we started... See more

sheer narrative discipline and command of the digital.