Post-individuals have a desire to belong, to be seen and recognised beyond economic compensation or status. As an answer to the individualism of the creator economy, metalabels are a new paradigm where groups of people team up under a shared purpose to create public releases that manifest their point of view.
What we’re seeing isn’t just a media trend. It’s a shift in the architecture of power. Attention → Speculation → Allocation. This is the new supply chain.