Severin Matusek

she’s got her finger on the pulse of Zillennial malaise

The fundamental tension of narrative control in the networked era is that most companies impose a hierarchical brand management model onto what has effectively become a distributed, permissionless process. And when the emergent meme-space of networked media meets censorship-resistant infrastructures, brands take on a life of their own.

As others have said, influencing the world today is not about writing new manifestos, but instead, developing new protocols for how we operate and determining how things are produced, how they circulate, and in turn, how reality is materially composed.

Scarcity and authenticity are powerful, and not always forces for good. Our instinctual craving for scarce sugar and fat has produced an obesity crisis, but we aren’t going to throw out the industrial food system and live off the land. Amidst the scams and bubbles, credible scarcity and authenticity will unlock real value in digital markets.

A contingent of venture capitalists and entrepreneurs have spurred a rightward shift, leading to the rise of the “Liberaltarian” — a term coined by two Stanford political economists to describe the tech industry’s proclivity toward trumpeting liberalism in some social issues but maintaining antigovernment posturing in regulating businesses.