4. The increasing power of algorithm-driven curation. Today, curation is also being enabled and accelerated by the use of increasingly powerful personalization algorithms. One of the best current examples is TikTok’s “For You” page which uses a powerful algorithm to show users the content they want to see.
2. Decreasing trust in large social and search companies. Concurrent with the rise of creator-driven discovery is a general sense of dwindling trust in the companies consumers have historically relied on to find online content and products.
“Well, actually, the important part is the creation of the system”. The constraints of the system that produce infinite media are where the action happens. Who’s responsible for the aesthetic regime of Instagram? Is it people using Instagram, or is it the person who shaped the mechanics of the platform who determines that, if you show your face or... See more
The line between our personal and professional lives has become so blurred that social media feels less like a place for genuine connection and more like a stage for curated performance.