Severin Matusek
@severinmatusek
Writer and strategist, founder of co—matter
co-matter.comSeverin Matusek
Generative AI is disruptive, is transformative, and is reducing friction, but the economic incentives for using it are geared far less toward supercharging human potential and much more toward producing abundant slop.
archive.ph
It seems that everyone immediately knows what we’re talking about (possibly including you, the reader) but here are some examples to paint a picture:
NEMESIS • THE CREATIVE RECESSION
In movies, TV, and video games: cinematic universes. Studios have finally figured out that once audiences fall in love with fictional worlds, they want to spend lots of time in them.
Adam Mastroianni • Pop Culture Has Become an Oligopoly
A decentralized brand is a meme.
Sam Hart • Headless Brands
When I was 21, the cool thing to be was famous on Instagram. Now the cooler thing to be is a mystery. Anonymity is in.
The Atlantic • The Personal Brand Is Dead
While recent albums from Dua Lipa, Grande and Lorde treated self-care and introspection as a kind of therapeutic salvation, Charli shifted hard into goblin mode, unfurling a litany of barely euphemistic drug references and proudly owning her messiest contradictions. (
Charli XCX’s Year of the ‘Brat’
Platforms shape behaviors. Unless you’re thinking about it critically, you begin to perform in the way that the platforms want you to.
How To Create an Anti-Canon With Mindy Seu – ZORA ZINE
Personal storyAfter leaving Kickstarter started Yancey started to investigate the system of valueWhich led him to publish a book called This Could be Our Future.