The new technologies that we’ve been seeing over the past 20 to 30 years in particular are dependent on a cycle of funding from multiple sources. Notably, sometimes really significant funding from venture capital sources. They almost by necessity have to sell themselves as more than what they feasibly are. They’re selling a fantasy, which in some... See more
. I did marketing there, which basically amounted to drafting tweets that promoted a hypothetical product in unflinchingly positive terms. I remember on several occasions being reprimanded for not using enough emojis in my tweets.
For some people, in considering this possibility, the question naturally arises: “That sounds nice, but how is a tiny software company supposed to compete with huge and well-funded companies?” The answer is that you don’t really have to. You just have to get an understanding of the proper pace and scale of whatever your endeavor is. Get there, and... See more