These refugees have labored to build an informational and communicative infrastructure that isn’t so overwhelming, one that can be bootstrapped in private or semi-private spaces where a level of trust and good will is taken for granted, and conflict can be productive and encouraging instead of destructive and terrifying. As she puts it, “If the... See more
Early tokenization efforts had smart ideas; they built new markets and created new ways for artists to make money. These experiments proved particularly valuable for artists with dedicated fan communities but often created parallel economies operating separately from traditional distribution channels.
It’s actually a pretty good time to be a solo operator in media in general, though — there’s a lot of opportunities to build a business with self-publishing and subscriptions, while audiences have adapted to a media diet built around relatable individuals rather than old institutions. Add on the usual revenue streams of speaking engagements,... See more
At Nike World Headquarters, Leenknegt and her team developed a foundation for what they called ‘Energy Marketing’ to build the “unspoken soul” of the brand. Marketing today may seem solely analytical, and performance based, but Leenknegt knows that to reach the consumer most effectively you need to realize that they are human; they desire... See more
In movies, TV, and video games: cinematic universes. Studios have finally figured out that once audiences fall in love with fictional worlds, they want to spend lots of time in them.
The startup was called Tlon, a name I later learned came from a short story by Jorge Luis Borges. “Tlön, Uqbar, Orbis Tertius” tells of a secret society that conjures a new world by describing it.