Severin Matusek
@severinmatusek
Writer and strategist, founder of co—matter
co-matter.comSeverin Matusek
At Nike World Headquarters, Leenknegt and her team developed a foundation for what they called ‘Energy Marketing’ to build the “unspoken soul” of the brand. Marketing today may seem solely analytical, and performance based, but Leenknegt knows that to reach the consumer most effectively you need to realize that they are human; they desire connectiv... See more
The foundation for Nike’s “Energy Marketing” through ‘The Business of Hype’: Drieke Leenknegt
Edge City Roadmap
edgecity.live
Layoffs. Side hustles. Freelancers everywhere. Elaborate new titles.
What even is a “career path” now?I don’t think this is just a downturn
It's not a glitch, it’s a whole new operating system
“market but also all risk borne on individuals not orgs and with that the loss of expertise building, domain knowledge, and institutional knowledge. It means everyone will eventually be starting from scratch with every process on ever project, ending up in the same problem crypto people have where they are constantly "inventing" things that have existed for centuries.”
For 90 days, I’d meet one new person every day. By the end of each conversation, I’d ask them to introduce me to at least one new person relevant to where I was trying to go. And then I did it. By the end of the summer, I had almost 100 new contacts. Every person is an open door, a potential opportunity, even if it’s not obvious at first. So many t... See more
In Practice: Nick Susi Is Tired of Taxonomies
Sean Bonner
seanbonner.com
The Spelunking Podcast #39: Scams, Influence & The Future Of Crypto
youtube.com
We have embraced a myth that leaders are special, particularly brave or gifted. But mostly, leaders are amplified by their peers, part of a culture where leading is expected, rewarded and supported.
Matt Klein • Interview with Seth Godin: On Strategy, Stories & How to Hack Back
Interview with Seth Godin: On Strategy, Stories & How to Hack Back
Matt Kleinzine.kleinkleinklein.com