Severin Matusek

We're all participants in a cognitive economy that trades in attention, belief, and behavior. Shape the feed, shape the future. What happens when everything becomes an attention-speculation machine?

Reality as we understand it is a phenomenon of social structures, language, and shared processes for engaging with the world. Digital media is remaking all of these in such a way that media consumption more and more resembles the act of playing an alternate reality game.

If we want people to make different decisions is to challenge people what to think of the self. Who are you, what are all the dimensions of you? It’s in those dimensions that you challenge what you care about. That person has a different sense of what is right and what is wrong.

I describe us not as a media company, but as a culture-forward media company, meaning that we view culture as the most important thing that’s feeding the planet.

Our sense of it being effective to stick together, to do things like loan each other sugar, proactively participate in building neighborhood safety and infrastructure, or babysit each other’s children is dissolving, because in fact it is no longer effective or efficient to do many of these things.

My friend Chris Beiser says that social forms are a kind of capital that is essential to the structure of society and production. To put it a bit differently, the repertoire of forms dictates the kinds of lives that are available to us.

About his approach to crypto Got into crypto when he understood that it is an opportunity to define values numerically, to express them in a new medium, to build systems that respond to an input and desired output beyond just the growth rate or financial take of a system.