Severin Matusek

At Nike World Headquarters, Leenknegt and her team developed a foundation for what they called ‘Energy Marketing’ to build the “unspoken soul” of the brand. Marketing today may seem solely analytical, and performance based, but Leenknegt knows that to reach the consumer most effectively you need to realize that they are human; they desire... See more

I argued before that “social media” was an alibi for injecting more TV into people’s lives to take advantage of increased network connectivity — that we had to be persuaded that it was a pro-social thing to do to carry little TVs around and watch them at every possible moment. Conflating friendship and entertainment was part of that campaign. Now... See more

But it is far too late. Consensus reality is gone. We are blessed to live now, in the West, in a strange world without common sense.

Technologist tended to view their world as somewhat insulated, despite having mass impact on culture and society at large. But over the past decade, at minimum, there’s been far more collisions of scenes. Both production oriented and deeply intellectual.

Enshittification truly is how platforms die. That's fine, actually. We don't need eternal rulers of the internet. It's okay for new ideas and new ways of working to emerge. The emphasis of lawmakers and policymakers shouldn't be preserving the crepuscular senescence of dying platforms. Rather, our policy focus should be on minimizing the cost to... See more

To distribute content via email, message boards, blogs and social media users must act as nodes in the network, filtering feeds and pushing their own and others’ content into the network. They are the circulatory force that moves content around the network. Because of this, networks favor viral and memetic media. In this sense, network media... See more