Severin Matusek

So how is it that we have entered into our most digitally connected age ever yet loneliness is at an all-time high?

A few things come to mind:

• The new ways we connect lack depth


• We face information overload from too many people we don't care much about


• We move locations and jobs more often


• Information is decentralized: we go to technology for

... See more

There was, however, an alternative theory. The internet was not primarily a channel for the transmission of information in the form of evidence. It was better described as a channel for the transmission of culture in the form of memes. Users didn’t field a lot of facts and then assemble them into a world view; they fielded a world view and used it... See more

The debate over “is it real or fake” is somewhat ironic, because so much of what we experience as reality even within our own bodies is actually simulation.

Marie Berger

The word for world is forest1. The word for world is mother2. The world is made, and remade, through ‘worlding,’3 ‘worldmaking,’4 or ‘worldbuilding’5. The world is rendered by empire, destroyed, and remade forever after. The world is a model, a simulation, an ‘infinite game’ that is open all the way up to its borders. The world is autonomous and... See more

I was motivated to write Antimemetics in part because I felt dissatisfied with how we’ve unthinkingly glommed onto memetic warfare as a terminal explanation for why people do what they do. Memes and mimicry might explain some of our behavior today, but they aren’t an excuse to roll over and accept things exactly as they are.

The startup was called Tlon, a name I later learned came from a short story by Jorge Luis Borges. “Tlön, Uqbar, Orbis Tertius” tells of a secret society that conjures a new world by describing it.