Optimising the personal well-being of the creator vs the creator listing in the algorithm.Making things that feel like they matter vs something that grabs people’s attention.
“The thing is, I can only give what I’m feeling. I’m interested in discovery. If there’s not any discovery, it doesn’t feel real to me. I’ve never considered myself the best producer or the best singer or the best rapper or any of those separate categories. But one thing I do have confidence in is my feeling.”