A social currency is a tokenized asset that represents value within a specific community, often used to incentivize engagement, reward participation, and strengthen brand or community loyalty. It operates similarly to traditional currency but derives its worth from social interactions, reputation, and influence.
I deeply believe that the Trojan horse for crypto adoption is intellectual property (IP) because of its ability to create trust and credibility in a space that lacks the ladder, and memecoins, like NFTs, are a form of IP.
There’s no reason to believe that this type of caution will pay off. The supposed sure shot of IP is currently misfiring: in 2023, Disney’s The Marvels fell more than $64 million short of breaking even, and its Indiana Jones sequel drastically underperformed. The Flash, for Warner Bros. Discovery, lost millions, and the company’s Shazam! Fury of th... See more
Executives, meanwhile, increasingly believed that they’d found their best bet in “IP”: preexisting intellectual property —familiar stories, characters, and products—that could be milled for scripts. As an associate producer of a successful Aughts IP-driven franchise told me, IP is “sort of a hedge.” There’s some knowledge of the consumer’s interest,... See more
See, the good news about the culture war is the values did change. You can be trans, gay, etc. The bad news is not everyone has to like it. Wanting legal protections is one thing. Wanting consistent representation in the media until your group or lifestyle attains universal acceptance is childish. You know that will never happen.