Severin Matusek

The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people to consumer demographics, but because, in an era when we’re all encouraged to cultivate our own “personal brands,” it also reduces each of us to a salesperson , seeking out likeminded people in order to sell them things , whether... See more

Mamdani proved attention is the path to institutional override. Just like Trump, but from the other side.

So how is it that we have entered into our most digitally connected age ever yet loneliness is at an all-time high?

A few things come to mind:

• The new ways we connect lack depth


• We face information overload from too many people we don't care much about


• We move locations and jobs more often


• Information is decentralized: we go to technology for a

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The tech industry currently stands at a crossroads. At the twilight of social media, adtech, and crypto bull markets (bubbles?), tech workers and consumers are simultaneously exhausted by tech and starving for more. Shiny trends like Artificial Intelligence and Mixed Reality stand on the sidelines ready to transform latent frustrations into newfang... See more

Oupi Goupi proves our brainrot connects us, and it’s on a deeper level that’s inaccessible to bots, slopists, and even CEOs. It requires an understanding of a universal culture that could forever remain alien to them: meme culture.

Membership curation: while the majority of our Discord is open to all, the core community channels require an application to join the community. This is reviewed by the community’s application reviewers.

How will these changes filter through to the ways our attention is captured, and where it’s directed, in years to come?

Truth is only important relative to the lore object, whether that be fictional media, or the real life of an internet micro-celebrity.