Severin Matusek

In other words, instruments can surprise you with what they offer, but they are not automatic. In the end, they require a touch. You use a tool, but you play an instrument.

“I think people feel uncomfortable in the world today. They’ve decided that their home is their sanctuary. It’s not easy to get them to leave.”

Both represent a form of aspirational displacement . This is the idea that when you can't afford a house, you buy mystery boxes that might contain a rare variant and then that’s good enough. It’s a way to perform relationship to consumer culture.

I describe us not as a media company, but as a culture-forward media company, meaning that we view culture as the most important thing that’s feeding the planet.

A social currency is a tokenized asset that represents value within a specific community, often used to incentivize engagement, reward participation, and strengthen brand or community loyalty. It operates similarly to traditional currency but derives its worth from social interactions, reputation, and influence.

At Nike World Headquarters, Leenknegt and her team developed a foundation for what they called ‘Energy Marketing’ to build the “unspoken soul” of the brand. Marketing today may seem solely analytical, and performance based, but Leenknegt knows that to reach the consumer most effectively you need to realize that they are human; they desire... See more

Early tokenization efforts had smart ideas; they built new markets and created new ways for artists to make money. These experiments proved particularly valuable for artists with dedicated fan communities but often created parallel economies operating separately from traditional distribution channels.