Meme coins perform what Wernick identifies as the “double function” of contemporary promotional forms: they serve simultaneously as products and as advertisements for themselves.9 Their appeal rests in the affective atmosphere that they generate across Discord servers, forums, and social posts: the promise of sudden wealth, the pleasure of... See more
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people to consumer demographics, but because, in an era when we’re all encouraged to cultivate our own “personal brands,” it also reduces each of us to a salesperson , seeking out likeminded people in order to sell them things , whether... See more
When it comes to meme culture, I would say Elon is a Level 1 Crook or a Level 3 Street Thug at best, but he seized a moment of shared dread to engineer timeline hysteria that went on for days.
The startup was called Tlon, a name I later learned came from a short story by Jorge Luis Borges. “Tlön, Uqbar, Orbis Tertius” tells of a secret society that conjures a new world by describing it.