Severin Matusek

But it is far too late. Consensus reality is gone. We are blessed to live now, in the West, in a strange world without common sense.

All that it means to be a brand is to have a disposition and an attitude toward the world, which people trust you to deliver on. And to build a brand is to follow your intuition, and find your disposition.

Indigenous futurism and Afrofuturism, for example, raise the query, what would science, technology, and industry look like if it did not depend—as it does now—on environmental extraction and human subjugation? Yet others, such as Sinofuturism and Gulf Futurism, simply ask, how would we see the future if the core concepts of “progress” arose from... See more

“Don’t die,” says Bryan Johnson, “100 years is not enough.” But death is the only reason attention matters—and by extension, art.

systems of moral demand no longer hinge on obedience, guilt, or inherited belief—but instead center emotional relief and self-optimization.21 Rieff identifies a profound shift in the symbolic order of the therapeutic age in which “controlling symbols”—those that once upheld communal order—have been displaced by “releasing symbols,” which prioritize... See more

Oupi Goupi proves our brainrot connects us, and it’s on a deeper level that’s inaccessible to bots, slopists, and even CEOs. It requires an understanding of a universal culture that could forever remain alien to them: meme culture.

Over the past 13 years, Swift has perfected the pop culture feedback loop: Sheshares updates about her life and drops hints about new music, which fans thengobble up and re-promote with their own theories, which Swift then re-shares on herTumblr or incorporates into future clues. [...] "I've trained them to be that way," shesays of her fans' astute... See more

If everyone can cheat their way to mastery, wealth, or beauty, they will see it as a giant permission slip to create new ways of finding meaning.