Severin Matusek

Joshua Citarella argues that Gen Z and Millennials used irony as a defense mechanism against late capitalism’s perceived betrayals, from a soaring cost of living to the increasingly precarious nature of labor. “Irony as culture became: ‘The band I like will sell out, so I’ll buy-in early.’ Irony as politics became: ‘Movements get corrupted, so I’ll... See more

Memetic warfare is not new, but it’s beneficial to contextualise with new zeitgeists to identify new tactics of feed control.

When someone’s political leanings begin to change, most of the time it is because they have fallen into new circles, not because they have learned something new from personal experience about how the government or the economy works.

There’s a missed opportunity to create culturally relevant moments and platforms to help young people struggling with loneliness. In the 21st century, brands and agencies have the chance to uplift communities and equip individuals with the tools to live a flourishing life. Examples include Dove’s self-esteem project, Hershey’s helping teens build... See more

brands like Rare Beauty and Poppi reward subscribers with early launches and discounts, while using their communities to gauge new ideas, get feedback and build loyalty. Loyalty driven by sincere participation compounds, creating brand evangelists whose influence can’t be bought.

Reality as we understand it is a phenomenon of social structures, language, and shared processes for engaging with the world. Digital media is remaking all of these in such a way that media consumption more and more resembles the act of playing an alternate reality game.