And yet brands and influencers alike still cling to follower count because the truth of the matter - the increasing randomness of reach - is just too hard to accept.
brands like Rare Beauty and Poppi reward subscribers with early launches and discounts, while using their communities to gauge new ideas, get feedback and build loyalty. Loyalty driven by sincere participation compounds, creating brand evangelists whose influence can’t be bought.
Rather than advancing financial or technical solutions, meme coins operate primarily through the hyper-visual and social logics of internet culture. They inherit the self-referentiality and sarcasm characteristic of memes more broadly, understood here by Limor Shifman’s definition as “units of popular culture that are circulated, imitated, and... See more
It’s 6:52AM, coffee is brewing, we’re on page 666, Jon Baskin is reading, it’s a sunny day, we’ll be here at EARTH for the next 12 hours or so, everyone’s welcome:
49 Orchard/ https://youtube.com/@earth_net49/streams…