Severin Matusek

Digital belongings exist on the internet, but there aren’t that many types of them. On Fortnite you can acquire guns and outfits. On Reddit you gain badges. Point is: There’s a lot of stuff on the internet, but there isn’t much stuff that’s yours.

The more I use AI, the more I realize ignoring its creative potential is like dismissing the ‘90s internet as a porn delivery system.

At first, I saw using AI as a binary choice between soulless efficiency or becoming a luddite and preserving your authentic human creativity.

Over the last few months, Claude has become my dream creative partner, and I... See more

My secret, cynical theory is that we are so completely numbed and overwhelmed by information these days that we simply don’t think in these more abstract terms anymore (and I think it’s that numbness that I want to capture in this piece somehow). Or maybe we still do, but it all gets lost in idle musings on Twitter or in group chats or messages to

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Changing attitudes toward social media created another breakthrough for the 1,000 True Fans model. In 2008, few people seemed interested in venturing beyond the social-media ecosystem, because this was where much of the excitement about the Internet was concentrated. As I learned from personal experience, to have expressed skepticism about these... See more

Swift's genius status also demonstrates how little tension remains between art and business. In my new book Blank Space , I discuss the rise of what I call entrepreneurial heroism : “the glorification of business savvy as equivalent to artistic genius.” Avant-garde artists never made billions, because ostranie is a bad strategy for securing... See more

Emmanuel Macron, J.D. Vance and Berlin artist collectives may seem like unlikely allies, but they all agree that Europe’s “regulate first, build later (maybe)” approach to AI is not working.

Web3 creates tools where this becomes practical. Allowing us to opt-in and out of value systems that add to our identities and contribute to understanding who we are and what is important to us

what I’m interested in is not only how we set the stage, but what makes a performance so good that we all end up believing it.