Severin Matusek

NFTs offer digital commerce something the Internet lacks: scarcity and authenticity.

The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people to consumer demographics, but because, in an era when we’re all encouraged to cultivate our own “personal brands,” it also reduces each of us to a salesperson , seeking out likeminded people in order to sell them things , whether... See more

Membership curation: while the majority of our Discord is open to all, the core community channels require an application to join the community. This is reviewed by the community’s application reviewers.

Taylor Swift, for example, is notorious for generating lore, putting easter eggs in everything she does, and readingand playing into fan theories about herself. She does this both in the ‘text’ of her songs (see: the fandom’s obsession around the Betty/August/James lore in the album /iterallycalled folklore), as well as in her activities... See more

Speculation. The token acts as an investment into a project that might increase in value as it becomes more popular.