Severin Matusek

The traditional boundaries of profession and practice blur not because they're being forcibly eroded, but because they're becoming irrelevant to how value is actually created.

this book is firmly positioned against the anthropomorphic spectacle of “creative AI.” It proposes instead the concept of the posthumanist agential assemblage, and invites readers to consider what new types of creative practice, what reconfigurations of the author function, and what critical interventions become possible when AI art provokes... See more

There's a very brief window of time. In this moment, right here and right now, some folks are eagerly starting projects, building assets and creating values. Others, in a pattern we've seen again and again, are waiting, fearfully, ignoring what's happening and hoping for the best.

In fact, this points to something deeper than a mere recession, i.e. a cyclical downturn. Perhaps we’re looking at a secular change: a structural reordering of what “creative work” even means. The trad creative economies of ideas, taste, and differentiation are being replaced by economies of scale, prediction and synthesis. In this regime,... See more

What’s notable is the rhetoric about Sora introducing a Cambrian explosion of human creativity. Liberated from the bottlenecks of charisma, skill and craft, real creativity – i.e ideas – can now flourish and be channeled via text prompt.

The creative recession is fueled both by diminishing demand for creative work as well as diminishing the margins that once made that work viable. The distance between creation and consumption has been compressed: discovery is automated, and the legacy hallmark of creatives, producing difference, has been flattened into an infinite scroll of... See more

It seems that everyone immediately knows what we’re talking about (possibly including you, the reader) but here are some examples to paint a picture:

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