Severin Matusek

Show up with your head a little low, show enthusiasm. That’s how culture works.

The collaboration thing is always: how do I talk to someone one lunch table over and learn their thing? I don’t like going to a music industry event and talking about marketing because I already know that conversation. I want to talk to Abe Burmeister from Outlier about how they do drops, how they run their website. Why don’t you do wholesale? Why... See more

A lot of people say kids don’t have subcultures anymore. I don’t think that’s true. You just don’t have to commit to it like you used to. You don’t have to put on clown paint to find an identity anymore. Identity is being served around you, shaped whether you like it or not. Also, we didn’t have a number over our head every day showing our value,... See more

A sponsored Instagram ad leads me to schedule a demo with a health-tech startup selling a headband that will stimulate my brain with little electrical pulses to make the worries disappear. It’s marketed as a life hack for people who are too busy to meditate.

“Well, actually, the important part is the creation of the system”. The constraints of the system that produce infinite media are where the action happens. Who’s responsible for the aesthetic regime of Instagram? Is it people using Instagram, or is it the person who shaped the mechanics of the platform who determines that, if you show your face or... See more

In fact, I’d like to propose something that sounds almost heretical in certain artistic circles: Prompt engineering, the act of crafting input to coax a desired output from an AI, may soon be regarded as a legitimate artistic medium. In the same way photography became an expressive form in its own right, so too might the process of collaborating... See more

As artist and AI collaborator Refik Anadol says, “This is pure collaboration , imagination with a machine.”