Severin Matusek

Introducing the TBPN Media Market Map. Understanding the evolving media landscape can be confusing, even bewildering. From Neo Trad Media to the East Coast Underground, we put together a simple market map to help make sense of it all. https://t.co/J7SSaDiXPl

What, if anything, about this structure can and should change? We feel drawn to two ideas that feel deeply intertwined:

1) Increasing creative agency

2) Increasing economic control

By increasing creative agency , we mean freedom for creative people to move between quadrants. Artist, Creator, Institutional Artist, and Commercial Artist are all... See more

Creative work by inspiration is seen as unpaid and without value. Creative work for commercial purposes is worth compensation if it meets the brief. Institutions remain the primary mediators of payment, whether they're museums, corporations, or technology platforms.

Swift's genius status also demonstrates how little tension remains between art and business. In my new book Blank Space , I discuss the rise of what I call entrepreneurial heroism : “the glorification of business savvy as equivalent to artistic genius.” Avant-garde artists never made billions, because ostranie is a bad strategy for securing... See more

Amid the breathless techno-optimist awe of artificial intelligence—and ahistorical dismissal of its novelty—it is easy to forget that the current crises of reading and writing are unprecedented in degree, but not in kind. “After Words” considers what’s actually different about today’s information overload and whether we’ve been postliterate for far... See more

Spawning is different. Instead of lifting fragments, you train a model on an artist’s entire body of work and generate new material in their style. Clear lineage, but fuzzy origins. Sampling dealt in citation. Spawning touches the DNA. This distinction matters because spawning raises the stakes in ways that sampling never did. When your work trains... See more