Severin Matusek

So how is it that we have entered into our most digitally connected age ever yet loneliness is at an all-time high?

A few things come to mind:

• The new ways we connect lack depth


• We face information overload from too many people we don't care much about


• We move locations and jobs more often


• Information is decentralized: we go to technology for a

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The rise of Onlyfans can be interpreted as a “commodification of intimacy” where, unlike porn, adult creators can now provide lonely men intimacy at scale over DMs.

oft clubbing speaks to the shift in our social needs in a post-pandemic world, the very same needs that have led to a rise in run clubs and hobby clubs such as chess and bowling. Previously the club was an adequate provider of your weekly dose of social interaction, a space to dance, socialise and, for many, get intoxicated too. However, for a gene... See more

how in a post pandemic world, IRL is the new counterculture.

This is a chance to bring warmth and fun into an increasingly lonely and isolated world.

There’s a missed opportunity to create culturally relevant moments and platforms to help young people struggling with loneliness. In the 21st century, brands and agencies have the chance to uplift communities and equip individuals with the tools to live a flourishing life. Examples include Dove’s self-esteem project, Hershey’s helping teens build c... See more

The disappearance of third places—a social space separate from work and home—has exacerbated the problem. Youth culture has a rich history in cafes, clubs, libraries and parks. But many young people now feel priced out of physical experiences. The virtual world has become a vessel for creativity and self-expression, otherwise inaccessible in the ph... See more