Marshall McLuhan famously wrote that “the 'content' of any medium is always another medium.” In the case of neural media, the content is all of network media. This is quite literally the case with large language models and image generators trained on massive corpuses of text and imagery scraped from the web.

t’s key to research the need for an idea, not only focus on the solution, but what it actually solves. Get intimate with that problem and its many dimensions, understand how it shows up in people’s lives.

We’re looking at what’s going on in the world and using words to help people make sense of it. It’s ultimately a service to the reader — here’s what’s happening out there, why it’s important, and what it means for you.

Creator platforms algorithmically incentivize us to create at the pace Wall Street and the market demand. This is why we’re pushed to create more and more. Not because our audiences are asking for it. Not because the world needs more of what we have to say. Because we as artists, the platforms, and their investors desire, to varying degrees, growth... See more

I’d describe my time from 2015-2020 (when the book will be published) in three distinct phases:

• Phase I: 2015-2016: Discovery, exploration, initial research, hypothesis generation (funded by the Ford Foundation)


• Phase II: 2016-2018: Experience, experimenting, hypothesis testing (working at GitHub)


• Phase III: 2018-2020: Refining, summarizing, consolida

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The real breakthroughs that enabled the revival of the 1,000 True Fans model are better understood as cultural. The rise in both online news paywalls and subscription video-streaming services trained users to be more comfortable paying à la carte for content. When you already shell out regular subscription fees for newyorker.com, Netflix, Peacock, ... See more

So, if the Internet has effectively become cable TV, what is the new information frontier?

Whoever controls infrastructure determines the future. If you doubt that, consider that in Europe we’re still using roads and living in towns and cities the Roman Empire mapped out 2,000 years ago.