Seth Werkheiser

I’ve found that the more we lift each other up, the more we ourselves are lifted . What we give away comes back to us tenfold.

learning how to write was very much like learning how to live: it all begins by listening to your inner voice and honoring it.

Living is as much a craft as is writing. There are rules and frameworks one can follow, but ultimately, one must define and cultivate one’s own style.

Like a visual or brand system, your soundscape is experienced as a whole where each element speaks to one another. Consider how your sounds live together within a coherent world. Does it sound physical, digital, musical? Experiment with different “worlds” of sound early on to find what aligns with what you want to say. Surprise yourself. Try... See more

Getting found is about being findable.

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself. a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence.

build a world that the RIGHT people — your kindred people — will discover, will gravitate towards, and fall in love... See more

Engagement is the new uniques. The traffic era of publishing has ended. Nobody brags about their ComScore uniques anymore; engagement is the new North Star.