Seth Werkheiser

Discoverability of smart web content relies on word of mouth and human curation.

While the dumb web screams, the smart web whispers.

You want to rapidly extract as much information as possible, so you can figure out what you like and so that you can pattern match, and you want to communicate as much as possible, too, so you can filter people who wouldn’t fit you anyway (which is why keeping a blog is good).

No one ever bought anything on an elevator. Your pitch isn’t designed to fully explain what you do or even to make the sale. Your ride on the elevator only exists to make it more likely that someone will follow you out of the elevator asking you questions about what you do.

Storytelling is a primal instinct (people have been telling stories much, much longer than they’ve been reading or writing about them)