Seth Werkheiser

So with all the caveats —we’re goofs, you shouldn’t trust companies, no one knows what the future holds, I am a literally insane person— I don’t expect this video work to “change Substack” in any deep way.

learning how to write was very much like learning how to live: it all begins by listening to your inner voice and honoring it.

Living is as much a craft as is writing. There are rules and frameworks one can follow, but ultimately, one must define and cultivate one’s own style.

I’m not looking for a job. I’m not waiting to be hired. I’m not leaving it to luck.

I’m making the connections. I’m connecting the dots.

I am actively and intentionally creating my calling: a career I never want to retire from, and a life I don’t need a vacation from.

This is the work: building Makeist into something that’s not just a business, but a

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