Seth Werkheiser

I see hundreds, actually thousands, of online writing courses popping up on the Internet. Nearly all of them involve some cohort based model that trains people on how to write consistently for an online audience (for engagement).

The creators have already solved the riddle of content-driven writing, and they will show you how to crack the code.

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Celebrate smallness. Don’t rush past it too quickly. Embrace it. Relish it as a beautiful moment that we can only hold onto for so long.

I figured I didn’t have anything good of my own to share yet, but if I shared the stuff I loved in an interesting way, maybe the people who liked that same kind of stuff would show up, and eventually I’d have something for them of my own that was worth reading.

So with all the caveats —we’re goofs, you shouldn’t trust companies, no one knows what the future holds, I am a literally insane person— I don’t expect this video work to “change Substack” in any deep way.