Seth Werkheiser

Getting found is about being findable.

Engagement is the new uniques. The traffic era of publishing has ended. Nobody brags about their ComScore uniques anymore; engagement is the new North Star.

Creator platforms algorithmically incentivize us to create at the pace Wall Street and the market demand. This is why we’re pushed to create more and more. Not because our audiences are asking for it. Not because the world needs more of what we have to say. Because we as artists, the platforms, and their investors desire, to varying degrees,... See more

My generic career advice for young people is that if at all possible, you should aim to work on something that no one has a word for. Spend your energies where we don’t have a name for what you are doing, where it takes a while to explain to your mother what it is you do. When you are ahead of language, that means you are in a spot where it is

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The web is not dying. The web is huge. The web is ever-expanding. The fact that the web is just the same 5 big websites is a fucking lie. It’s like saying the restaurant industry is the same 5 fast food chains. It is not. It’s up to you to decide to stop visiting those 5 sites and stop ingesting their fast food content.

the most courageous, life-affirming choice you can make is to break free from mimetic expectations around growth, and choose to define enough for yourself, and actually enjoy it once you get there. That's the ultimate gangster move.

Changing your life is difficult. It requires hard work. But your life may depend on it, so stop procrastinating and find something that works.

I’m happy I asked you to send questions. It led to conversations with readers I had never heard from before.