Sublime

There’s a fountain of happiness and productivity in working with a stable crew. It’s absolutely key to how we’re able to do so much with so few at Basecamp. We’re baffled that such a competitive advantage isn’t more diligently sought.

And, like almost every HOW-type, Roy never wanted to be the front man, he preferred to stay in the background and focus on HOW to build his brother’s vision.

Awareness and curiosity are the design mind-sets you need to begin building your way forward.

the son of a computer science pioneer. He was a soft-spoken nonconformist, a rebel with a 10x cause:

Consider design by committee when quality, error mitigation, and stakeholder acceptance are primary factors. Consider design by dictator when an aggressive timeline is the primary factor. Favor

Firth had just begun to study programming, but the error was “just obvious” to him. Remembering this incident years later, Firth said that the engineer had probably been “programming by rote. He wanted to make his program look like programs he’d seen before, and that clearly wasn’t gonna work.” Firth always tried to avoid such an approach. “I like

Skunk Works creator Kelly Johnson was a visionary on at least two fronts—designing airplanes and organizing genius. Johnson seemed to know intuitively what talented people needed to do their best work, how to motivate them, and how to make sure that the desired product was created as quickly and as cheaply as possible. In time, Johnson wrote down t