Sublime

Another unique thing about virality is that it comes and goes over time depending on the channels available. These viral channels are constantly in flux. Not true with network effects, which are more stable over time.

For products seeking network effects, having virality means that you can add new users faster to build your network effect and hit critical mass faster than your competitors. You don’t need virality to do this, as you can pay to acquire users, but virality helps you achieve network effects by growing the network more quickly. Sometimes... See more