Sublime

Sketches are so important because you can explore different layouts and concepts quickly, getting the client on board before moving ahead with final art.

The four-step sketch contains each of these important elements. You’ll start with twenty minutes to “boot up” by taking notes on the goals, opportunities, and inspiration you’ve collected around the room. Then you’ll have another twenty minutes to write down rough ideas. Next, it’s time to limber up and explore alternative ideas with a rapid sketch

Sketching is also useful to help us try different approaches to complex stories.

Write down the basics as constant reminders, including who the visualization is for and what setting it will be used in. 2. Talk and listen: 15 minutes • Enlist a colleague or a friend to talk about what you’re trying to say or show, or prove or learn. • Capture words, phrases, and statements that possibly sum up the idea you want to convey. 3. Ske

I also make sure, when I’m sending sketches to clients, that there are three distinct sketches with different ideas and layouts explored in each (not three microvariations on one sketch).

When you sketch a plan or map out ideas visually, you do the same: reduce mental load, gain clarity, and discover what was missing.