Sublime

But this obviously contributed to a feeling of decline in the long-run, because mass culture continued to do the thing it always does: avoid artistic innovation in order to maximize profit. But once poptimism established that only the mainstream "mattered," it set up audiences to judge the health of culture on its least artistic output. If we have... See more

For the last century, the most vibrant culture has been popular culture — the movies, hit songs, TV shows, fashion styles, smartphone apps, slang, foods, and memes that fill our leisure time.

Before the internet demanded our attention 24/7, television, radio, and lifestyle magazines had a very specific grip on the zeitgeist, combing youth culture to determine the next craze. Now, gauging cool is a far more democratic endeavor, and the escalating speed of digital culture means that fads can come and go before they even peak. Mediated... See more

Perhaps we will swipe the Joe Rogan card to receive cashback on podcast hosting, collect an Addison Rae loan to finance film school, cover our psychiatric appointment with a Goop mental health insurance policy, or store our savings in a Jon Favreau/PSA account.

This could be art, architecture, movies, television, comic books, podcasts, stories, music, instruments, dance, literature, fashion, hairstyles, food, poetry, toys, or branded products. Community members use these productions as outward expressions or justifications of their beliefs and ideologies that are subsequently integrated (and sometimes

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