For the last century, the most vibrant culture has been popular culture — the movies, hit songs, TV shows, fashion styles, smartphone apps, slang, foods, and memes that fill our leisure time.
high culture : the serious, intellectually-rigorous, and often difficult art forms celebrated in museums, galleries, symphony halls, opera houses, and academies. High culture is supposed to have “permanent value” and provide standards of excellence.
we use a single seven-letter expression to describe at least four diverse, and often oppositional parts of life: (1) high culture , (2) communal culture , (3) popular culture , and (4) organizational norms .