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Still, persuasiveness need not take the form of logical argumentation; it can just as easily involve appeal to sentiment, whipping up passions, deploying poetic metaphors, appealing to myth or proverbial wisdom, employing irony and indirection, humour, insult, or appeals to prophecy or revelation; and the degree to which one privileges any of these
... See moreDavid Graeber • The Dawn of Everything: A New History of Humanity
happened. If the confederate spoke confidently and firmly, his judgment had a strong influence on the group’s assessment.
Richard H. Thaler • Nudge: The Final Edition
In most communities anyone can browse activity without having to register. If a member has registered, it usually means they’ve found something they want to do. Often they want to ask a question or reply to one.
Richard Millington • Build Your Community: Turn your connections into a powerful online community

May Contain Lies: How Stories, Statistics, and Studies Exploit Our Biases—And What We Can Do about It
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Communications fall along a continuum, with sharing information at one end and manipulation at the other. Somewhere in the middle are influence and persuasion.
Karen Eber • The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire

Rationality provides logical justification for a position, while passion provides a human connection to it. Both are needed to advance an argument; an abundance of one will