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Still, persuasiveness need not take the form of logical argumentation; it can just as easily involve appeal to sentiment, whipping up passions, deploying poetic metaphors, appealing to myth or proverbial wisdom, employing irony and indirection, humour, insult, or appeals to prophecy or revelation; and the degree to which one privileges any of these
... See moreDavid Graeber • The Dawn of Everything: A New History of Humanity
we say that there are two truths: yours and theirs. In persuasion, there is only one truth that matters: theirs. If you aren’t speaking to that truth, you aren’t engaging with them. And without that engagement, persuasion is impossible.
Lee Hartley Carter • Persuasion: Convincing Others When Facts Don't Seem to Matter
7 threads to help you win others to your way of thinking - through clear writing and compelling storytelling:
Dickie Bush 🚢twitter.comPre-suasión: Un método revolucionario para influir y persuadir (Spanish Edition)
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CHAPTER 7 PERSUASION OR MANIPULATION? THE BLURRED EDGE OF TRUTH
Scott Berinato • Good Charts

on community
Marty Bell • 5 cards
COMUNICACIÓN PERSUASIVA: 3 libros en 1 (Persuasión - Manipulación - Lenguaje Corporal). Comunicación Efectiva para controlar instantáneamente cualquier conversación. (Spanish Edition)
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