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According to behaviourism, psychology should not be defined as the study of the mind, but rather, as the study of behaviour. Behaviourists therefore prefer descriptions of observable external activity to any theorising about internal mental activity like thoughts, beliefs or emotions. To them, the behaviour of humans and animals can be understood
... See moreGrace Lindsay • Models of the Mind
What the marshmallow test got wrong about child psychology | Psyche Ideas
doi:10.1080/09658211.2018.1495108psyche.co
One effect psychologists study is the availability heuristic, which refers to how easy it is to draw up an example of what you believe.[xxiv]
Albert Rutherford • Statistics for the Rest of Us: Mastering the Art of Understanding Data Without Math Skills (Advanced Thinking Skills Book 4)
Create a list as you research.
Example: Behavioural Economics
Key Leaders: Richard Thaler &
Daniel KahnemanKeywords: logical fallacies, biases, heuristics
Key Concepts: Loss Aversion,
Endowment Effect, Anchoring, Framing Effect
Interesting Books to Read: Nudge by Richard Thaler, Misbehaving by Richard Thaler, Predictably Irrational by Dan Ariely