Sublime

CEOs face another dilemma. They can choose short-term strategies that boost the company’s stock and make themselves look like heroes. Or they can work for long-term improvement—risking Wall Street’s disapproval as they lay the foundation for the health and growth of the company over the longer haul.

best at this, that is, they have well-developed systems for killing ideas that their customers don’t want.

As the company grew from baby to behemoth, the talents that allowed me to thrive in startup chaos became, well, liabilities in the structure of a corporation.