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The Oxford Word of the Year for 2024 is ‘brain rot’ which they defined as: “the supposed deterioration of a person’s mental or intellectual state, especially viewed as the result of overconsumption of material (now particularly online content) considered to be trivial or unchallenging. Also: something characterized as likely to lead to such deterio
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Is doom scrolling really rotting our brains? The evidence is getting harder to ignore | Siân Boyle
Siân Boyletheguardian.com
Dank memes, deep-fried memes, shitposting, feralposting, goblin mode, doomscrolling, or whatever insinuates seemingly senseless online content consumption were all essentially describing brainrot. The term, however, is iconic because it marks a significant turning point. It aptly describes the beginning of our biological coalescence with the intern... See more
The meme: What is dead may never die - Dazed MENA
‘Yeah, TikTok is for three things: learning stuff and feeling good about yourself, stalking people, and brain rot.’
In this way, brain rot is what we might call a ‘genre of participation’, to borrow a term from the work of the cultural anthropologist Mimi Ito. On a digital social media application like TikTok, with its endless different types of con... See more
In this way, brain rot is what we might call a ‘genre of participation’, to borrow a term from the work of the cultural anthropologist Mimi Ito. On a digital social media application like TikTok, with its endless different types of con... See more