Sublime

The rationale is simple: profit is the only metric which takes both the revenue side and the cost side of a business into account. A company which wants to maximize its sales neglects the cost side. A company which wants to maximize its market share can distort its business in many ways. After all, the easiest way to maximize market share is to set

You may even have a full client load. But here you are, barely making it because profit margins are too thin. “Competition” becomes a race to the bottom.

THE DURABILITY QUESTION Every entrepreneur should plan to be the last mover in her particular market. That starts with asking yourself: what will the world look like 10 and 20 years from now, and how will my business fit in?

Enterprise crafted a unique value proposition to meet these needs: reasonably priced, convenient, home-city rentals. Compared with Hertz and Avis, Enterprise has chosen to serve a different need at a different relative price.

A career moat is an individual’s ability to maintain competitive advantages over your competition (say, in the job market) in order to protect your long term prospects, your employability, and your ability to generate sufficient financial returns to support the life you want to live. Just like a medieval castle, the moat serves to protect those ins

The Profitability Matrix: High ROEs and strong free cash flows are worth paying up for. Source: Morningstar, Inc.