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about all the cultural memes that exist in the world today. You don’t need to think too much about a used car salesperson, Wall Street stockbroker, or real estate agent to have a very precise image of exactly what personality types these people have.
Jason Marc Campbell • Selling with Love : Earn with Integrity and Expand Your Impact
The value of encouraging unconventional, non-conformist thinking to foster creativity and solve problems, rejecting traditional business mindsets.
TRANSCRIPT
I do not want my employees thinking like businessmen. I do not want them sitting around a table with me or with anyone else and coming out with the same old crap as you would expect from a businessman. As soon as they start thinking like businessmen, they will think that the company is all about making money and it is not. I have no time for
... See moreAnd since the ad is written “by” Bill Buckley, it is in his “voice” with his personality. Using the exact words he uses in real, every day conversation.
Ben Settle • Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow
For 35 years I have continued on the course charted by Gallup, collecting factors the way other men collect pictures and postage stamps. If you choose to ignore these factors, good luck to you. A blind pig can sometimes find truffles, but it helps to know that they are found in oak forests.
David Ogilvy • Ogilvy on Advertising
and I still study ads, but you almost want to do the opposite. It’s all about violating your industry’s norms, which is another thing I learned from Dan Kennedy. What is everybody doing? Well in email, I see everybody doing certain things. They’re making their emails look pretty and all that. So I’ve always been a plain text guy. That’s easy to
... See moreBen Settle • BizWorld: How to Create an Irresistible Business Universe Your Customers Love to Buy from and Hate to Leave
