Sublime

Once they establish an advertising budget, they continually test higher levels of expenditure.

Positioning: The Battle for Your Mind.

Big ideas come from the unconscious. This is true in art, in science and in advertising.

The secret of his success was his ability to attract exceptionally able men, and to treat them with so much respect that they never left.

‘direct response’,

It puzzles me why so few agencies advertise themselves.

Henry Ford once said to a copywriter on his account, ‘Bill, that campaign of yours is dandy, but do we have to run it forever?’ To which the copywriter replied, ‘Mr Ford, the campaign has not yet appeared.’ Ford had seen it too often at too many meetings. The best way to settle such arguments is to measure the selling effectiveness of your campaign

Seek ambition. Hire character. Train talent.

His life’s work is devoted to helping experts build better businesses.