Sublime
An inspiration engine for ideas
I have come to regard advertising as part of the product, to be treated as a production cost, not a selling cost. It follows that it should not be cut back when times are hard, any more than you would stint any other essential ingredient in your product.
David Ogilvy • Ogilvy on Advertising
Jason had a few obsessions he returned to in every episode: never bill by the hour, make sure to get rid of clients who bother you, continually refine your core values and principles, and, above all, define your niche, establishing a focus so clear that your most likely clients automatically think of you when they need creative services.
Adam Davidson • The Passion Economy: Nine Rules for Thriving in the Twenty-First Century
David Ogilvy on how organizations often focus on reducing costs, but should really focus on improving output:
"Clients who haggle over their agency's compensation are looking through the wrong end of the telescope. Instead of trying to shave a few measly cents off the agency's fifteen per cent, they should concentrate on getting more sales results
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David Ogilvy • Ogilvy on Advertising
Ogilvy called it “the Big Idea.” The concept was that every great promotion has, at its core, a single, powerful idea.