Sublime
An inspiration engine for ideas
Promoting someone is an example of management creating an experience.
Tom Smith • Journey to the Emerald City: Implement the Oz Principle to Achive a Competitive Edge Through a Culture of Accountability
DO YOU DIRECT THE CLIENT
David C. Baker • The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
From the mid-century to the 1990s, senior creative directors, the real-life counterparts of Don Draper, exerted a similar degree of god-like control.
Ray Velez • Converge: Transforming Business at the Intersection of Marketing and Technology
If you think the product too dull, I have news for you: there are no dull products, only dull writers.
David Ogilvy • Ogilvy on Advertising
As Rory Sutherland, the vice-chair of Ogilvy UK and the cofounder of its Behavioural Science Practice, puts it: “It is much easier to be fired for being illogical than it is for being unimaginative.
Anne-Laure Le Cunff • Tiny Experiments: How to Live Freely in a Goal-Obsessed World
His attitude to the creative process can be summed up in three things he said: 1 ‘There is an inherent drama in every product. Our No. 1 job is to dig for it and capitalize on it.’ 2 ‘When you reach for the stars, you may not quite get one, but you won’t come up with a handful of mud either’ 3 ‘Steep yourself in your subject, work like hell, and lo
... See moreDavid Ogilvy • Ogilvy on Advertising
The Benton & Bowles agency holds that ‘if it doesn’t sell, it isn’t creative.’ Amen.
David Ogilvy • Ogilvy on Advertising
Sales promotion agencies (the good ones) are familiar with this approach… that of: “make people buy and hopefully they’ll love you” rather than “make people love you and hopefully they’ll buy.” Their philosophy needs to be as much at the heart of what we do as any other.