Sublime

“How vain it is to sit down to write when you have not stood up to live.”

― Henry David Thoreau

The content industry has stumbled into a coordination failure of brobdingnagian proportions. Everyone produces more content because everyone else produces more content, and the Nash equilibrium of this game is a world where infinite noise competes for zero attention.

We are, collectively, a grinding, screaming machine that converts human creativity... See more