Sublime
An inspiration engine for ideas
Met a unicorn growth guy yesterday.
Has like 12 creators pumping 10-20 UGC vids EACH per day. $.20 cpm doing millions of views per week.
Whole team in the Philippines. Flew there himself to them to give them all US SIM cards.
Dude should be on a podcast.... See more
Alex 🇺🇸🇧🇬x.com“Content is king” became a cliche because it was the hallmark of the media business. Without great content, not much else matters. But the platform and scale era scrambled that. Distribution became the gamechanger. Publications had BuzzFeed envy. By the same token, media’s indirect business models -- content in some publishing organizations can be... See more
Brian Morrissey • Audience-first publishing
Roy shared about the clippers
but, cluely also has 24+ ugc creators posting every single day
here's everything on how cluely is generating millions of views every single week [THREAD]
Murata | The Algo Kingx.comThere's going to be a very meaningful business that acts as the modern media company for non-media companies.
Embedded team, a la carte menu to pick from.
Rented audience:
- Company short-form text (X, Linkedin)
- Company short-form video (TikTok, YT Shorts,... See more
Alex Liebermanx.comInstead of focusing so heavily on content expansion, creators and publishers need to be thinking about building features they can provide their most loyal customers-- the subscriber. The goal should be to have subscribers identify directly with the creator and feel invested in their work.
Jarrod Dicker • A Media Ownership Model: Why Subscribe When You Can Invest?
The problem is that within many conventional retail organisations, the term “content” is conflated with advertising. To wit, I’ve even seen entire brand YouTube channels that contain nothing more than a company’s TV ads. And while it is true that fashion brands like Chanel and Burberry, for example, long ago began to think more like media
... See more