A Media Ownership Model: Why Subscribe When You Can Invest?

But as we move towards a world that is more creator direct, subscribers should have the opportunity to literally invest in their favorite creators and share upside in their success.

But what's amazing with Substack that's under discussed is that subscribers actually do feel like they're investing in creator success. They subscribe for the content but also because they want that creator to continue doing what they do. There's just no financial association with that success.

Premium subscription tiers aren’t new, in fact, most legacy publications leverage this. But the problem is, 90% of the value is tied to more content.