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Your two minutes of inspiration of the day https://t.co/an2DpXjZQs

The choice is simple: Madness. Or take a leap of faith.

The trick, btw, to continue the ffmpeg example: do not do your SEO like "website to that converts any audio format to any other audio format" you have to imagine what your normie users will type into google do it like "website that converts niche format X to niche format Y"