Sublime

A vision for building a society that looks beyond money and toward maximizing the values that make life worth living, from the cofounder of Kickstarter.

What we want in 2025

Personal storyAfter leaving Kickstarter started Yancey started to investigate the system of valueWhich led him to publish a book called This Could be Our Future.

Yancey Strickler argues that the way we see our self influences what we perceive as valuable - a concept he further expands through Metalabel and his idea of post-individualism. 

Our “small giants” approach optimized for mojo over growth. We wanted a small, talent-dense team with a focus on craft, autonomy, and quality of life for all team members. We banished the term “founder” in favor of “partner” and tried to be transparent with all business matters across the team.

We took some capital from investors in order to invest ... See more

Every creator has a group that they can BELONG if they choose to.

But as we move towards a world that is more creator direct, subscribers should have the opportunity to literally invest in their favorite creators and share upside in their success.