Sublime
An inspiration engine for ideas
Most people bounce from a website because there are too many useless words at the top.
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Most first drafts can be cut by 50 percent without losing any information or losing the author’s voice.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
I learned to delete every sentence or phrase or word that told readers something they had already been enabled to know or were bright enough to deduce.
William Zinsser • Writing Places: The Life Journey of a Writer and Teacher
Exceptions are the possessives of ancient proper names ending in -es and -is,
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
He believes in that great false wisdom taught slaves and pragmatists alike, that white is right.
Ralph Ellison • Invisible Man
the fewer words you use, the more likely it is that people will read them.
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
