Sublime
An inspiration engine for ideas
Weaver was a professor of rhetoric.
Richard M. Weaver • Ideas Have Consequences: Expanded Edition
Lift out the top layer of your toolbox—your vocabulary and all the grammar stuff. On the layer beneath go those elements of style upon which I’ve already touched. Strunk and White offer the best tools (and the best rules) you could hope for, describing them simply and clearly.
Stephen King • On Writing: A Memoir Of The Craft (A Memoir of the Craft (Reissue))
But the secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning that’s already in the verb, every passive construction that leaves the reader unsure of who is doing what—these are the thousand and one adul
... See moreWilliam Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
I would put brackets around every component in a piece of writing that wasn’t doing useful work.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction

The race in writing is not to the swift but to the original.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Stephen King has written, “To write is human, to edit is divine.”6
Greg Mckeown • Essentialism: The Disciplined Pursuit of Less
professional writers rewrite their sentences over and over and then rewrite what they have rewritten.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
preferred structure for most web writing is the inverted pyramid.