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The New York Times Manual of Style and Usage, 5th Edition: The Official Style Guide Used by the Writers and Editors of the World's Most Authoritative News Organization
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Most adverbs are unnecessary. You will clutter your sentence and annoy the reader if you choose a verb that has a specific meaning and then add an adverb that carries the same meaning.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Nothing is deader than to start a sentence with a “Mr. Smith said” construction—it’s where many readers stop reading. If the man said it, let him say it and get the sentence off to a warm, human start.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Good writing is specific and concrete.
William Zinsser • Writing to Learn
Do not break sentences in two.
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
David Ogilvy’s 1982 advice on how to write
Including point 4, that using jargon is the “hallmark of a pretentious ass” https://t.co/RDRRMb1KsI
Do not join independent clauses with a comma.
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
