Sublime

alignment should be considered the general rule.

1. is innovative  – The possibilities for progression are not, by any means, exhausted. Technological development is always offering new opportunities for original designs. But imaginative design always develops in tandem with improving technology, and can never be an end in itself.


2. makes a product useful  – A product is bought to be used.

The act of measuring certain sensitive variables in a system can alter them, and confound the accuracy of the measurement.

A tendency to assume that a system that works at one scale will also work at a smaller or larger scale.1

across the entire range of its components’ physical behaviors.

Great design doesn’t come from following the numbers; it comes from following our intuition.

A high-benefit page can more than compensate for the cost of a download taking longer than ten seconds. Conversely, a low-benefit page cannot compensate the cost of any download time.

This initial impression of a system or environment greatly influences subsequent perceptions and attitudes, which then affects the quality of subsequent interactions.

–PAUL BARNES, COMMERCIAL TYPE