Sublime

Put these three factors together, and you’ll find: A company with pricing power with a large and growing market opportunity, whose customers are enthusiastically going there over and over again, because it is the best place to find what they want or need.

there’s no substitute for strong leadership. Little can usually be achieved without the cooperation of others. As a leader, you must create excellent people in your business. You must help them to grow so your business can grow. By inspiring and encouraging them, they will in turn inspire and encourage your customers, who will bring in the

Jim Farley

David Ogilvy’s Confessions of an Advertising Man. The numbered paragraphs, the boxes drawn around the articles, are all Ogilvy’s ideas. I still think his books are the best on advertising that I’ve ever read and I recommend them.

If you get an account which also advertises in overseas markets, you stand a good chance of getting it around the world. I call this the domino system of new business acquisition.

In preparation for writing the classic guide to self-improvement The 7 Habits of Highly Effective People, Stephen Covey did not merely study successful people, he reviewed the literature2 on how to become successful. From the post-WWII period forward, he discerned a shift from what he termed the “character ethic” to a “personality ethic.” Older