Sublime
An inspiration engine for ideas
William Malsam • What Is Organization Design? Types, Principles & More
factual copy.
David Ogilvy • Ogilvy on Advertising
Marty Bell
@martybell
(In business this means actively seeking the counsel of those you respect in your profession, as well as studying printed material and publications that you determine will provide pertinent input.)
Bill Walsh, Steve Jamison, Craig Walsh • The Score Takes Care of Itself: My Philosophy of Leadership
Whom must you outgun?
Jack Trout • Positioning: The Battle for Your Mind
MarketingMadeSimple.com
Donald Miller • Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Bill Franz
@billfranz
Both Sherwood and Johanna disable the feature on Google that serves only the best-performing ad. This is necessary to later compare the click-through rates from each and combine the best elements (headline, domain name, and body text) into a final ad.