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I don’t suggest that you have to be a poet, but you won’t climb the ladder very high unless you can write lucid memoranda. I persuaded two of my partners to write a book on the subject. I commend it to you.1
David Ogilvy • Ogilvy on Advertising
E.B. White • Here is New York (1949)
Do not join independent clauses with a comma.
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
I’ll tell you right now that every aspiring writer should read The Elements of Style. Rule 17 in the chapter titled “Principles of Composition” is “Omit needless words.” I will try to do that here.
Stephen King • On Writing: A Memoir Of The Craft (A Memoir of the Craft (Reissue))
GrammarBook.com
Emmy J. Favilla • A World Without "Whom"
The secret of his popularity—aside from his pyrotechnical use of the American language—was that he was writing for himself and didn’t give a damn what the reader might think.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
The abbreviations etc., i.e., and e.g., the abbreviations for academic degrees, and titles that follow a name are parenthetic and should be punctuated accordingly.
William Strunk JR. and E.B. White • The Elements of Style, Fourth Edition
But the secret of good writing is to strip every sentence to its cleanest components.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Nothing goes by luck in composition. It allows of no tricks. The best you can write will be the best you are. Every sentence is the result of a long probation. The author’s character is read from title-page to end.