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David H. Maister • Managing The Professional Service Firm
Schultz formed a strategic hypothesis—the Italian espresso experience could be re-created in America and the public would embrace it.
Richard Rumelt • Good Strategy/Bad Strategy: The difference and why it matters
allow IKEA to source product in bulk from efficient third-party manufacturers that produce on a global scale. Remember the five forces. IKEA is a Goliath, able to negotiate favorable prices from its suppliers.
Joan Magretta • Understanding Michael Porter: The Essential Guide to Competition and Strategy
Upon further investigation, a few distinct features are notable about the [fourth] wave…An increasing number of corporations view corporate venture capital as a key component of their innovation strategy. Specifically, it is part of a broader transition in corporate R&D strategies; shifting away from an exclusively internal effort and towards e
... See moreJames Mawson • Corporate Venturing: A Survival Guide
To win with Olay in mass, the company had to bridge the mass and prestige markets, creating what it would come to call a masstige category.
A. G. Lafley • Playing to Win: How Strategy Really Works
It is conventionally believed that companies can either create greater value to customers at a higher cost or create reasonable value at a lower cost. Here strategy is seen as making a choice between differentiation and low cost.21 In contrast, those that seek to create blue oceans pursue differentiation and low cost simultaneously.