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And once you learn that, you’ll never be the same again.”3
Renee Mauborgne • Blue Ocean Shift
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W. Chan Kim • Blue Ocean Strategy
2011 book The Lean Startup.
Kai-Fu Lee • AI Superpowers: China, Silicon Valley, and the New World Order
To determine how to win, an organization must decide what will enable it to create unique value and sustainably deliver that value to customers in a way that is distinct from the firm’s competitors. Michael Porter called it competitive advantage—the specific way a firm utilizes its advantages to create superior value for a consumer or a customer an
... See moreA. G. Lafley • Playing to Win: How Strategy Really Works
The bottom line is that small changes in the communication structure can affect decisions.
W. Brian Arthur • Complexity Economics: Proceedings of the Santa Fe Institute's 2019 Fall Symposium
Competition-based red ocean strategy assumes that an industry’s structural conditions are given and that firms are forced to compete within them, an assumption based on what the academics call the structuralist view, or environmental determinism.
W. Chan Kim • Blue Ocean Strategy
A step-by-step model for creating strategy.
W. Chan Kim • Blue Ocean Strategy
me, right meant that P&G would focus on achievable ways to win with the consumers who mattered the most and against the very best competition.
A. G. Lafley • Playing to Win: How Strategy Really Works
Do start with consumers, rather than products, when thinking about what it means to win.